Carolina Rodriguez, Founder and Director of Dilucidar
Speaking of the winning case from the second addition of the Luum Awards 2022, “Candid - 100 [...]
MediaCom China Uncovers Chinese Consumers’ Diverse Perceptions of Quality of Life
MediaCom China Uncovers Chinese Consumers’ Diverse Perceptions of Quality of Life
MediaCom China has released the white paper Moving Up i [...]
Find out about the foundations we have already laid for EssenceMediacom to build the agency of the future.
Solid Foundations
We'd like to think of it less as a merger and more as a startup. As we lay the groundwork for the new agency, we thought it [...]
Google data analysts react to well-being and finance search trends in EMEA
Google Search trends across Europe, the Middle East, and Africa show that many people are taking stock of their well-being and finances. Search intere [...]
Havas Media Group (HMG) announces the appointment of Joanna Lawrence as Executive Vice President of Global Agency Development and [...]
<Hi Toilet> Inspiration for the VOICE COMMAND toilet resulted from research into the lengths people go to, to avoid contact [...]
Sturgeon’s Law is a famous adage that says “90% of everything is crap”. In a world where unique and bright ideas are key to succes [...]
The economic landscape alongside consumers’ approach to content,
commerce and community sets the tone for ten key media trends in [...]
By Barbara Macdonald, Product Manager, Paid Digital Goods.
Editor’s note by Neal Mohan, Chief Product Officer: A lot of thought [...]
Digital channels have made it easier than ever to reach customers. That can make building and retaining loyalty difficult, which m [...]
Ashik Ashokan, head of WARC Advisory, APAC, is an award-winning strategist who has formulated brand, business, and marketing strat [...]
The way people like to be entertained has changed. Their viewing habits are increasingly migrating online, with digital consum [...]
The Metaverse. NFTs. Virtual humans. There’s no small amount of hype around these new forms of digital engagement, but how should [...]
Innovation is an evergreen topic on marketing agendas. We all talk about it, brands demand it – but what is innovation as it rel [...]
Wunderman Thompson brings back and expands industry-defining recruitment programme.
Wunderman Thompson today launches the secon [...]
NICOLÁS FERNÁNDEZ / CÉSAR REQUENA
Too often quality QA goes MIA.
Data analysis is a fundamental part of the world we live in tod [...]
Merkle Response Management Group (Merkle RMG), a subsidiary of Merkle, a leading technology-enabled, data-driven customer experien [...]
Companies making the greatest gains through digital transformation today are those with a strategically aligned C-suite, where [...]
Jemma Gould, VP Sustainability and Communications at IPG, joined leaders from many of the world’s largest advertising companies an [...]
How music + data = enhanced brand equity
If you truly know the music industry, and you understand all the ways in which fans access it, you are well on your way – as a brand – to a whole new [...]
Artistic Freedom in Advertising: A Day in the Life of Leo Burnett Dubai’s Creative Director, Kapil Bhimekar
Kapil Bhimekar offers a glimpse into his creative passions and inspirations that drive his day-to-day life as an advertiser and artist.
Most of us ar [...]
A project that celebrates the importance of mistakes, exploring the role of artificial intelligence in the creative industry, by the Italian type foundry Zetafonts
It was presented this week during the International Festival Offf TelAviv “A beautiful mistake”. Half event catalog, half experimental artistic public [...]
#TaiyaarForTyohaar: 3 ways brands in India can get ready to meet festive shoppers
From the fresh scent of genda phool in the air to the glittering lights adorning homes, people are getting ready for India’s festive season, all s [...]
VMLY&R introduces The Home of Connected Brands, a fully immersive experience space designed to help clients innovate to fuel g [...]
My dad Dan Edelman founded his eponymous firm 70 years ago at the Merchandise Mart in Chicago. He had one client, the Toni Company [...]
Brand and customer experience agency, VMLY&R, has launched its VMLY&R COMMERCE offering into the Brisbane market – encompa [...]
The pre-Hispanic heritage of our country, the colonial period and the different periods of independent Mexico, result in the great cultural and archaeological legacy that tourists can enjoy in practically any national destination they visit.
The 187 archaeological zones of the different cultures that inhabit Mexico, and that are preserved to thi [...]
Classic or alternative, here are some of the most beautiful hot springs in the country.
A bathing suit, stunning landscapes, and a change in temperature that makes your skin crawl. Isn’t it the idyllic setting? The cold in the surrounding air changes into heat as soon as your feet come into contact with the water; your body begins to relax; you [...]
The richness and natural diversity of Mexico make it the ideal place to enjoy ecotourism and adventure.
Between jungle, forests, mountains, caves, lagoons, rocks, parks and national reserves, the options to enjoy outdoor activities and live exciting experiences are endless.
Mountaineering lovers will put their skills to the test by climbing P [...]
As we blow out the candles commemorating Digital Marketing Asia’s 10th year, we reflect upon the profound evolution of the digital landscape, and how [...]