Author: Tomilli
Unique Ramadan Campaign Modernizes Traditional Street Food
A dynamic campaign from VMLY&R COMMERCE MENA is elevating ‘foul’ from street vendor meals to a packaged, in-home staple. The creative commerce com [...]
Show appreciation to your favorite creators – Super Thanks is expanding today!
With Super Thanks, creators instantly unlock an easy and new fan funded revenue stream, letting viewers support and connect more deeply with their vid [...]
Havas Media launches e-commerce offering to help marketers drive growth
Havas Media Group has launched Havas Market, a full-service e-commerce offering focused on creating effective, digital shopping experiences that gener [...]
Navigating the new ‘face’ of retail
The changing role of direct-to-consumer digital commerce
Just over two years ago, the way we shop changed forever.
Though not all borne from cho [...]
Publicis Groupe Wins PepsiCo’s China Media Business
Publicis Groupe has been appointed as media agency for PepsiCo, one of the world's leading food and beverage company, following a competitive pitch.
[...]
MediaCom leads Festival of Media Global 2022 shortlist
The network receives 50 shortlists for 21 different campaigns on behalf of 18 clients across 13 countries
MediaCom will look to retain its Agency Net [...]
How media agencies can adapt to a transformed digital landscape
We’ve all seen how completely digital technologies have changed the landscape for brands. With the dramatic rise of e-commerce, video streaming, influ [...]
Fact vs. fiction: 3 measurement myths holding back your marketing
Marketers are no strangers to storytelling. Using data to craft compelling stories that connect the brand to its customers is at the core of what they [...]
Creativity is best written in “Bold”
Mohamad Baalbaki, Co Founder & Executive Creative Director, Bold Agency
How difficult is it to found an agency?
Like any other startup struggl [...]
Meet the CRAFT Drum Jury!
Sandra Planeta, Creative Director and Founder of Planeta Design, Sweden, has been appointed as the Craft Jury President.
Joining her in evaluating [...]