Category: Marketing

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WPP and Google Cloud forge groundbreaking new collaboration to lead generative AI-driven marketing into its next chapter

WPP and Google Cloud forge groundbreaking new collaboration to lead generative AI-driven marketing into its next chapter

Gemini 1.5 Pro integration with WPP Open marketing operating system sets new standards in marketing creativity, personalisation and efficiency. Tod [...]
Marketing playbook for 2024: Digital marketing strategies to navigate changes ahead

Marketing playbook for 2024: Digital marketing strategies to navigate changes ahead

f there’s one thing marketers know, it’s that change is constant, and pivotal shifts are afoot in the world of marketing this year. From the phas [...]
Why AI is an imperative for finance marketers navigating volatile times

Why AI is an imperative for finance marketers navigating volatile times

When finance customers face market volatility, it’s natural for them to feel anxious. They’re grappling with the possible impact of the uncertaint [...]
INNOCEAN announces future business growth objective and strategies

INNOCEAN announces future business growth objective and strategies

INNOCEAN hosted the “2023 INNOCEAN Analyst Day” to present its future growth direction, business objective and strategies. INNOCEAN emphasized that it [...]
Why Test-and-Learn is a Winning Personalized Marketing Strategy

Why Test-and-Learn is a Winning Personalized Marketing Strategy

Automating test-and-learn helps businesses optimize personalized offers to improve customer experience and maximize effectiveness of marketing campaig [...]
The financial services’ playbook for AI-powered growth in India: Serving the next 300M users

The financial services’ playbook for AI-powered growth in India: Serving the next 300M users

Bhaskar Ramesh, Prosenjit Aich ndia’s financial services sector is on the cusp of groundbreaking, AI-powered growth, with an unprecedented opport [...]
Dentsu Broadens Partnership with Google Cloud by Deploying Advanced Generative AI Technologies

Dentsu Broadens Partnership with Google Cloud by Deploying Advanced Generative AI Technologies

Google’s Vertex AI and Duet AI will collaborate with Merkle’s generative AI solution, Merkle GenCX Dentsu Group Inc. announced today a significant [...]
Samsung and Microsoft Unveil First On-Device Attestation Solution for Enterprise

Samsung and Microsoft Unveil First On-Device Attestation Solution for Enterprise

Strategic partnership leads to improved enterprise mobile device security for the modern workplace Samsung Electronics today announced the first step [...]
Let’s be frank: going ‘glocal’ in Australia

Let’s be frank: going ‘glocal’ in Australia

WPP’s President in Australia and New Zealand, Rose Herceg, says Australians are fundamentally down to earth and value honesty. This is what frames up [...]
Zenith Reports a Consistent Global Ad Market with 4.4% Growth

Zenith Reports a Consistent Global Ad Market with 4.4% Growth

The global advertising market will continue to maintain its resilience and Zenith forecasts a 4.4% growth in global advertising expenditure for 2023, [...]
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