Category: Marketing

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Why Your Marketing Should Be Better than “Good Enough”

Why Your Marketing Should Be Better than “Good Enough”

“Eh, it’s good enough.” Have you ever uttered these words when creating your own marketing materials for your business? If so, you may have [...]
3 things brands should know about the way people shop today

3 things brands should know about the way people shop today

A few weeks ago, I experienced a quintessential New York moment. I was double parked on the busy street outside my New York City apartment, desperatel [...]
MediaCom China Uncovers Chinese Consumers’ Diverse Perceptions of Quality of Life

MediaCom China Uncovers Chinese Consumers’ Diverse Perceptions of Quality of Life

MediaCom China Uncovers Chinese Consumers’ Diverse Perceptions of Quality of Life MediaCom China has released the white paper Moving Up i [...]
Find out about the foundations we have already laid for EssenceMediacom to build the agency of the future.

Find out about the foundations we have already laid for EssenceMediacom to build the agency of the future.

Solid Foundations We'd like to think of it less as a merger and more as a startup. As we lay the groundwork for the new agency, we thought it [...]
Google data analysts react to well-being and finance search trends in EMEA

Google data analysts react to well-being and finance search trends in EMEA

Google Search trends across Europe, the Middle East, and Africa show that many people are taking stock of their well-being and finances. Search intere [...]
What makes the marketing organisation of the future?

What makes the marketing organisation of the future?

If you want to be future-ready, you need the right structure, processes and talent in your marketing team. Liam Brennan and Pete Fyfe, Heads of Medi [...]
Reflection at Work: Why It’s Such a Powerful Practice

Reflection at Work: Why It’s Such a Powerful Practice

Reflection is something that is often spoken about at the end of the year, when we look back at what we’ve achieved and set plans for the year ahead. [...]
Why inclusive marketing means accessible marketing

Why inclusive marketing means accessible marketing

The disability community continues to be underrepresented and undervalued in advertising. Here, KR Liu, Google’s head of brand accessibility, shares h [...]
Get your brand noticed with the ABCDs for Awareness

Get your brand noticed with the ABCDs for Awareness

To develop YouTube’s ABCDs for creative effectiveness, Google and Ipsos1 studied and deconstructed the creative elements of 17,000 ads to understand w [...]
Havas Media launches e-commerce offering to help marketers drive growth

Havas Media launches e-commerce offering to help marketers drive growth

Havas Media Group has launched Havas Market, a full-service e-commerce offering focused on creating effective, digital shopping experiences that gener [...]
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