Category: DGC ZONE

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Cutting-Edge Content Capture & Display

Cutting-Edge Content Capture & Display

Written by Brian Yamada, chief innovation officer at VMLY&R and Ian Cahill, director, innovation and data at VMLY&R From advanced camera te [...]
Airtel 175: Showcasing the Technology of the Future by Taking People Back into the Past.

Airtel 175: Showcasing the Technology of the Future by Taking People Back into the Past.

Bharti Airtel, one of India’s largest telecommunication companies, wanted to showcase their future-ready brand in an unconventional way, using novel t [...]
The Top 100 World’s Most Inspiring Brands revealed for the third year

The Top 100 World’s Most Inspiring Brands revealed for the third year

Wunderman Thompson reveals ‘The Inspire Score: Top 100 2022’, a ranking of the Top 100 Most Inspiring Brands in the World today. Now in its third year [...]
How music + data = enhanced brand equity

How music + data = enhanced brand equity

If you truly know the music industry, and you understand all the ways in which fans access it, you are well on your way – as a brand – to a whole new [...]
Artistic Freedom in Advertising: A Day in the Life of Leo Burnett Dubai’s Creative Director, Kapil Bhimekar

Artistic Freedom in Advertising: A Day in the Life of Leo Burnett Dubai’s Creative Director, Kapil Bhimekar

Kapil Bhimekar offers a glimpse into his creative passions and inspirations that drive his day-to-day life as an advertiser and artist. Most of us ar [...]
A project that celebrates the importance of mistakes, exploring the role of artificial intelligence in the creative industry, by the Italian type foundry Zetafonts

A project that celebrates the importance of mistakes, exploring the role of artificial intelligence in the creative industry, by the Italian type foundry Zetafonts

It was presented this week during the International Festival Offf TelAviv “A beautiful mistake”. Half event catalog, half experimental artistic public [...]
#TaiyaarForTyohaar: 3 ways brands in India can get ready to meet festive shoppers

#TaiyaarForTyohaar: 3 ways brands in India can get ready to meet festive shoppers

From the fresh scent of genda phool in the air to the glittering lights adorning homes, people are getting ready for India’s festive season, all s [...]
Cannes Lions 2022: The best bits

Cannes Lions 2022: The best bits

We sent a team of digital roving reporters to tune in to the Festival’s many talks so we could share back with you the best of Cannes Lions 2022. [...]
People have changed the way they shop. Have you changed the way you sell?

People have changed the way they shop. Have you changed the way you sell?

In the last few years, people have become more thoughtful, conscientious, and even creative in the way they buy products. With shopping behavior shift [...]
Ken Frazier: A man for all seasons

Ken Frazier: A man for all seasons

I attended a lunch yesterday in Chicago to honor the Executives’ Club CEO of the Year, Ken Frazier of Merck & Co. I knew bits and pieces of his st [...]
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