Why Your Marketing Should Be Better than “Good Enough”
“Eh, it’s good enough.”
Have you ever uttered these words when creating your own marketing materials for your business? If so, you may have [...]
3 things brands should know about the way people shop today
A few weeks ago, I experienced a quintessential New York moment. I was double parked on the busy street outside my New York City apartment, desperatel [...]
MediaCom China Uncovers Chinese Consumers’ Diverse Perceptions of Quality of Life
MediaCom China Uncovers Chinese Consumers’ Diverse Perceptions of Quality of Life
MediaCom China has released the white paper Moving Up i [...]
Find out about the foundations we have already laid for EssenceMediacom to build the agency of the future.
Solid Foundations
We'd like to think of it less as a merger and more as a startup. As we lay the groundwork for the new agency, we thought it [...]
Google data analysts react to well-being and finance search trends in EMEA
Google Search trends across Europe, the Middle East, and Africa show that many people are taking stock of their well-being and finances. Search intere [...]
What makes the marketing organisation of the future?
If you want to be future-ready, you need the right structure, processes and talent in your marketing team. Liam Brennan and Pete Fyfe, Heads of Medi [...]
Reflection at Work: Why It’s Such a Powerful Practice
Reflection is something that is often spoken about at the end of the year, when we look back at what we’ve achieved and set plans for the year ahead. [...]
Why inclusive marketing means accessible marketing
The disability community continues to be underrepresented and undervalued in advertising. Here, KR Liu, Google’s head of brand accessibility, shares h [...]
Get your brand noticed with the ABCDs for Awareness
To develop YouTube’s ABCDs for creative effectiveness, Google and Ipsos1 studied and deconstructed the creative elements of 17,000 ads to understand w [...]
Havas Media launches e-commerce offering to help marketers drive growth
Havas Media Group has launched Havas Market, a full-service e-commerce offering focused on creating effective, digital shopping experiences that gener [...]
Fact vs. fiction: 3 measurement myths holding back your marketing
Marketers are no strangers to storytelling. Using data to craft compelling stories that connect the brand to its customers is at the core of what they [...]
The Coca-Cola Company Announces Industry Leading Target for Reusable Packaging
The Coca-Cola Company today announced an industry-leading goal to significantly boost its use of reusable packaging. By 2030, the company aims to have [...]
Starcom UK’s 2022 Trends Report
Welcome to Starcom UK’s Trends for 2022 report, where we outline the trends and the tensions that we believe lie ahead in the months to come and are w [...]
Planning for brand love
In partnership with Google, we look into the data and explain how brands can feel the love for this year’s Valentine’s Day.
Christmas may o [...]