Paul Kasamias, Managing Partner – Performics at Starcom UK, explains that e-commerce is evolving in a way that will embrace livestreaming.
The pandemic caused a major downturn as physical stores remained closed for extended periods of time, but this served as a boost to e-commerce.
The downturn has driven businesses to fast-track their D2C propositions, particularly traditional advertisers who have predominantly relied on retailers as a front door to commerce.
https://www.starcomww.com/news/the-future-of-e-commerce-is-shoppertainment/