Industry leaders from around the globe gathered at the Cannes Lions International Festival of Creativity to discuss the future of the ad industry and celebrate creative excellence.
This year’s festival focused on global priorities identified by the industry: sustainability, DE&I, talent development & education, data and technology, business transformation, and creative effectiveness. CEO’s, CMO’s, and the world’s most awarded creatives took the stage to discuss these topics and the impact they have on their work and their communities.
Being together in person brought to light the extent in which this industry is powered by the intersection of people and brands. As audiences continue to diversify, there is a massive opportunity for brands to connect authentically with consumers in ways they haven’t before.
We’ve identified the themes, highlights, and takeaways that are shaping what is next in media, pairing emerging trends with insights that brands can incorporate into their strategies today, while being prepared for the innovations of tomorrow.
iProspect’s 2022 Cannes Lions Recap includes:
Key themes and trends Takeaways from panels and festival sessions
Insights into brand actions
Highlights of iProspect award wins and events