MediaCom has retained its Agency Network of the Year title at the Festival of Media Global Awards 2021 and also picked up the Campaign of the Year prize for its work on Pedigree Dentastix in Croatia.
In total the agency won 23 prizes, including the two Grand Prix, six Gold, eight Silver and seven Bronze awards. The MediaCom network had 43 shortlisted entries in total.
The Campaign of the Year was the agency’s work for Mars’ Pedigree brand in Croatia, where an outdoor campaign targeted dogs with creatively-optimised messages as they walked past digital billboards. The strategy not only demonstrated efficiency and effectiveness but also significantly improved sales.
“I’m thrilled that we have retained this title by delivering effective and inspired work from eight different markets on behalf of eleven different brands. Combined with the impressive spread of our shortlisted work, this success demonstrates that brilliant thinking is delivered from every office in our network and why seeing the bigger picture is a winning strategy for our clients,” said Nick Lawson, Global CEO of MediaCom.
Full list of winners:
Grand Prix
- Agency Network of the Year: MediaCom
- Campaign of the Year: Pedigree, Dogvertising– MediaCom Croatia
Gold
- Best Use of Real-time Marketing: Pedigree, Dogvertising – MediaCom Croatia
- Best Use of Traditional Media, OOH: Pedigree, Dogvertising – MediaCom Croatia
- The Creative Use of Media Award: Pedigree, Dogvertising – MediaCom Croatia
- Best use of Digital Media, Technology: Similac, Similac Touch– MediaCom Connections Israel
- Brand Bravery Award: Similac, Similac Touch – MediaCom Connections Israel
- Best Use of Digital Media, Web: adidas, Winning Retail Search– MediaCom Singapore
Silver
- Best Campaign for a Celebration, Observance or Awareness Day: Always, Virtual Bat Mitzvah– MediaCom Connections Israel
- Best Campaign for a Local Brand: Ally Bank, The first bank to accept reddit gold – MediaCom USA
- Best Direct to Consumer Marketing Campaign: Carrefoursa, Addressable TV Shopping Platform– MediaCom Turkey
- Best Direct to Consumer Marketing Campaign: Redoxon, Ramadhan lockdown– MediaCom Malaysia
- Best Use of Digital Media, Social Media: Berocca, Berocca – Get Supercharged at 2PM – MediaCom Vietnam
- Best Use of Digital Media, Web: adidas, The Uncancelled Cup– MediaCom Turkey
- Best Use of Traditional Media, OOH: PlayStation, The Launch of PlayStation 5– MediaCom UK
- Best Use of Traditional Media, TV: Carrefoursa, Addressable TV Shopping Platform – MediaCom Turkey
Bronze
- Best Communications Strategy: Uber, Move What Matters– MediaCom USA
- Best Direct to Consumer Marketing Campaign: Wolf Blass, Wolf Blass Wednesdays– MediaCom UK
- Best Response to COVID-19: Uber, Move What Matters – MediaCom USA
- Best Use of Digital Media, Mobile: Ally Bank, Animal Crossing– MediaCom USA
- Best Use of Digital Media, Technology: Pedigree, Dogvertising – MediaCom Croatia
- Best Use of Digital Media, Web: Ally Bank, Animal Crossing – MediaCom USA
- Best Use of eSports and Gaming: adidas, The Uncancelled Cup – MediaCom Turkey