Global experiential advertising agency Momentum Worldwide has formed the first global partnership with isla, the event industry’s sustainability body, to roll out TRACE, a real-time carbon impact tool for physical and virtual experiences, as part of its increased sustainable action plan. The digital platform will help measure, report, and reduce the carbon footprint associated with the events Momentum produces for clients.
Momentum Worldwide will partner with isla to deploy the digital tool beyond its current application in the UK, and every project delivered by Momentum Worldwide, around the globe, will be tracked using TRACE. The tool is specifically designed to capture the full scope of the environmental impact caused by events, from collecting carbon and waste data to tracking transport and material choices.
By monitoring and measuring data in TRACE, Momentum can provide each client with an Impact Report, which is an analytical review of the environmental footprint of the project, providing scope for off-setting as well as identifying areas for improvement and reduction, and setting a benchmark for future events.
The partnership further illustrates Momentum Worldwide’s commitment to drive sustainability practices across the experiential industry. Momentum will be tracking its global Scope 1, 2 and 3 carbon emissions with the goal of reducing their carbon footprint by 50% by 2030 based on a 2019 baseline. This is part of a long-term sustainability strategy that will see Momentum transform not only its own business operations, but also work with vendors to bring them along on their sustainability journey.