Digital channels have made it easier than ever to reach customers. That can make building and retaining loyalty difficult, which means enhancing the customer experience is critical. As Reshma Chattaram Chamberlin, co-founder and chief brand and digital officer at Summersalt says, “It’s at the foundation of our business model to create a more joyful, seamless, exciting experience for our customer.” Watch to learn more from leaders at Carvana, Grainger, and Summersalt about how they drive business growth by continuously meeting customers’ needs and delivering relevant experiences.
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Taken from: https://www.thinkwithgoogle.com/future-of-marketing/digital-transformation/enhance-customer-experience/