Hill+Knowlton Strategies, one of the world’s leading public relations firms, today announced the appointment of Randa Stephan as the firm’s first dedicated chief marketing and communications officer, effective September 15. An innovative marketing leader with deep expertise in brand positioning and integrated communication strategy, Stephan will be responsible for the firm’s global corporate brand, marketing, and internal and external communications across the H+K network, spanning 73 offices in 41 countries worldwide. She will report to global chairman and CEO AnnaMaria DeSalva and join Hill+Knowlton’s Global Leadership Council.
Stephan most recently served as EVP, global head of marketing and brand at Weber Shandwick, where she reimagined the positioning and go-to-market strategy for the agency. In 2021, she led the launch of The Weber Shandwick Collective enterprise, formalizing the firm’s ecosystem of specialist agencies and establishing their first-ever brand and service architecture. Earlier in her career at Weber, she led the integrated digital group in New York, directly leading engagements for some of the agency’s top clients across consumer and healthcare practices.
Prior to joining Weber, Stephan was executive director at The Wall Street Journal, where she led the launch of WSJ Custom Studios, the publisher’s first-ever integrated content marketing practice, working with leading brands to provide best-in-class content solutions across a variety of platforms, including print, digital, social, mobile, video, and events. Before WSJ, she held leadership positions in marketing and operations for Federated Media, where she developed influencer and digital media campaigns. Earlier in her career, she worked in the advertising sector, holding account positions at both Ogilvy & Mather and Saatchi & Saatchi.
“I’m delighted to welcome Randa in this important role at a time when H+K is a growth leader in a growing industry. Ninety-five years ago, the Hill+Knowlton brand originated the industry, and today our work has never mattered more. Now as we prepare for our second century, we are ready to renew the H+K corporate brand to create more value for our clients, employees, partners, and communities. Randa is a brand transformation leader with deep expertise, and her creative energy and passion for results make her a very welcome addition to our leadership team.”