Backed by a new creative platform, HydroSolution’s latest campaign aims to reinforce the brand’s leadership in the market, as well as promote the advantages of its turnkey service.
HydroSolution has been the industry leader in the sales and installation of water heaters in Quebec for the past 65 years. And it’s this proven expertise that inspired the campaign: its teams are so good at what they do, that if they tried their hand at something else, like martial arts, they’d probably be the best at that, too.
Rooted in a cinematographic universe that pays homage to the Asian action films of the ’60s and ’70s, the ads leverage fun and humour to show that HydroSolution really takes care of everything when it comes time to installing a water heater. This ensures continuity with the fun and accessible tone established by the brand in recent years.
“We envisioned a campaign that would be out of the ordinary and different from what we’ve done in the past for the brand. This fun and versatile concept allows HydroSolution to stand out as a service company,” explained Richard Rochette-Villeneuve, Creative Director at Cossette.
The ad campaign will appear on TV, on the radio and online. It will also include additional assets promoting two new products in the company’s portfolio: the installation of heat pumps and electric vehicle charging stations.
“The campaign is perfectly in keeping with the evolution of our brand message, as well as the diversification of our products and services. It was important for us to reiterate our commitment to offering consumers comprehensive support and assistance, no matter their needs,” said Caroline Blazy, Senior Director of Sales and Marketing at HydroSolution.
Credits
Advertiser: HydroSolution
Clients: Caroline Blazy, Nicolas Ayotte
Agency: Cossette
Executive Creative Direction: Anne-Claude Chénier
Creative Direction: Richard Rochette-Villeneuve
Copywriting: Sébastien Forget
Art Direction: Nicolas Baillargeon
Strategy: Rémi Charpentier
Product: Zoé Béland, Léa Breton
Production agency: Septième
Broadcast production: Joannie Roy
Production house: Nova Film
Director: Patrick Boivin
Producer: Dominik Beaulieu
DOP: Steve Asselin
Stunt coordinator: Tyler Hall
Art director: Camille Parent
Stylist: Valérie Gagnon-Hamel
Post-production: Studio Élément – Jason Arbour
Sound: Circonflex
Media agency: Cossette Media
Media planning and activation: Marie-Michèle Lapointe, Karine Grenier, Vincent Francoeur-Lévesque
Taken from: https://www.cossette.com/en/newsworthy/hydrosolution-we-re-really-good