The company focused on the hidden kitchens market in the Latin-American region has chosen VMLY&R Colombia as its strategic ally for its brand positioning. The agency’s objective is to connect creativity, culture, and technology on the development of ideas that impact and accelerate the value of MUNCHER and its brands.
This new alliance will employ the brand experience, strategy and UX capabilities of VMLY&R Colombia to contribute to the fulfilment of the business objectives of this new client: To become the most important Food-Tech start-up in Latin-America.
MUNCHER, which began as a Colombian start-up in response to the transformations in the restaurant industry in the pandemic, now has operations in Colombia, Mexico, Peru and Brazil. With a presence in 11 cities, in 43 locations, and more than 400 hidden kitchens, it seeks, hand in hand with VMLY&R Colombia, to achieve its brand objectives and enhance its reach in the region.
| VMLY&R Colombia
Is a creative agency focused on creating connected brands. It uses data and knowledge to reinvent the customer experience, where the goal is to join brands to consumers, consumers to communities and communities to the world. With 200 employees in its Bogota offices, it belongs to the global VMLY&R network, which has around 14,000 people in more than 100 locations worldwide.