BeautifulBeast
Aldo Quevedo
CEO, Creative Chairman
What is the Beautiful Beast that inspires you? If I had to select an animal to symbolize our agency, I would choose a cheetah. Not for the obvious reason of speed and their swift pace but for their graceful ability to pivot and navigate the terrain in pursuit of their goal. Additionally, their fur is stunning. A cheetah embodies beauty and power, which I find appealing. I want to think that we possess all of those abilities.
How difficult is the first year of a new independent agency in a market as competitive as North America? Starting a new company can be both complex and exciting. It’s a fresh start and we’ve taken advantage of the opportunity by leveraging the experiences we’ve gained from working together for over twenty years. We’ve kept what works and discarded what doesn’t, including our approach to overhead expenses. As a virtual company, we can focus on the talent, tools, and resources that directly impact our clients’ work. Now in our second year, we believe our planning is paying off, and we hope to continue growing while maintaining the high level of work we provide to our clients.
From the BeautifulBeast perspective, will you always remain independent? Why?
Yes. Period. Having spent years working for one of the largest holding companies globally, we understand that achieving independence is the ultimate goal for all of us founding partners. With authority comes responsibility, and it is our duty to chart the course for the future growth of BeautifulBeast. It’s essential to emphasize that we must always prioritize our team’s well-being. Currently, we have over thirty talented individuals on our beautiful team, and we must consider their future seriously.
What do you recommend to someone who has run into a creative block?
I suggest exploring the world around you for inspiration. In my experience, the best ideas don’t always come from staring at a blank laptop screen. Try listening to music, watching a movie, or simply observing everyday life. Personally, I avoid social media platforms like Twitter, Instagram, Threads, and TikTok as I tend to get easily sidetracked, but these platforms may be a source of inspiration for others. Ultimately, creativity is all about linking different ideas and experiences in a unique and memorable way. It’s important to find what works best for you.
You recently secured an important ranking at the Saniss Awards, making eighth place in an event featuring global industry heavyweights. How was that experience?
It is an incredible honor for BeautifulBeast to be named one of the Top Ten globally in the Saniss Awards, especially considering our agency has been in operation for less than two years. We are thrilled to see that our work for various clients is being recognized by some of the most respected creative minds in the Health world. However, this recognition also comes with a great responsibility for our team. It motivates us to strive for even better results next year so that we can maintain and enhance the level of creativity we bring to all of our brands. This recognition confirms that we are on the right path since our agency’s inception.