Eddy Rodriguez, Creative Director at FCB Health Canada, sat down with Muse by Clio to share his journey to the health marketing industry, along with some of his favorite projects.
Born and raised in Bogotá, Colombia, and today a Toronto resident, Eddy said he was introduced to the health marketing industry “by chance.” While health wasn’t “on his radar” initially, after having worked in a variety of industries, his first job at a pharma company made him realize that he could make a real difference.
Eddy notes that one of his favorite recent projects was the “It Fits Your Life” campaign, created for the relaunch of Allerject, an epinephrine auto-injector, in Canada.
“It’s wild to think how many people need to carry epinephrine but don’t,” Eddy said. “It felt amazing to help get the word out about something so important.”
As the industry continues to evolve, Eddy’s interests lie in “the transformative role technology and artificial intelligence are playing in the health sector.”
“It’s fascinating to see how these elements are shaping areas from personalized medicine to medical research,” he said.
Taken from: https://ipghealth.com/news/muse-by-clio-features-fcb-health-canada-s-creative-director-eddy