Explore the rising trends and emerging behaviors marketers need to know to capture customer demand beyond the busiest shopping days. Watch this page as we drop new insights throughout the season.
Inspire the devoted deal seeker
Holiday shopping, especially deal-seeking, is more than just a task to be completed. For many, it’s akin to a sport. That may be why people are starting to seek deals earlier than ever — well before Cyber 5. These devoted shoppers tend to prioritize shopping for their partners and children, but they’re also taking advantage of sales to shop for themselves.
Be helpful to the determined shopper
As fall progresses, a growing number of people are starting their holiday shopping, and they’re using Google Search to do so. Historically, we’ve seen that people are shopping in as many categories in October as during Cyber Week. Online research is a mainstay of this decision-making period as these determined shoppers research with purpose, seek out inspiration, and look for deals.
Appeal to deal seekers throughout the season
Even deal seekers are known to deliberate. Google Search data tells us that shoppers are increasingly engaging in advanced research for products they intend to purchase and that sale days can launch new journeys for upcoming shopping occasions. Most shoppers seek deals throughout the season, and many use online resources to ensure a good value.
Connect early with the deliberate shopper
People are already shopping for the seasonal moments and holidays ahead. These deliberate shoppers are researching potential purchases across many different touchpoints, including search.
Taken from: https://www.thinkwithgoogle.com/consumer-insights/consumer-trends/holiday-shopping-insights/