Ogilvy is proud to announce that the World Advertising Research Center (WARC) has named Ogilvy the most creative agency network in the world, ranking it #1 on its Creative 100 for the fourth consecutive year. The WARC Creative 100 is the definitive benchmark for creative success based on results from the most prestigious global and regional industry competitions. Ogilvy Honduras’s much-awarded “Morning After Island” for Grupo Estrategico PAE, which helped overturn Honduras’s law banning emergency contraceptive medication, was named the most-awarded campaign of the year.
Liz Taylor, Ogilvy’s Global Chief Creative Officer, said: “Ranking as the most creative network on the Creative 100 for the fourth year reflects our deep belief that creativity is the ultimate differentiator and force multiplier. It’s an outcome only earned because of the hard work, brilliance, and fearlessness of everyone at Ogilvy and our brave clients around the world. We are filled with gratitude and pride for the impact we have been able to create together this year.”
“Seeing ‘Morning After Island’ rank as the most awarded creative campaign of the year, is a testament to the resilience of our team in Honduras and proof that creativity has no bounds. Creativity can drive business, shape culture, and impact policy – in this case it helped millions of Honduran women change the law so they can legally take the morning-after pill. It is an idea that continues to inspire us all,” she added.
Eleven additional campaigns were ranked in WARC’s Top 100 Campaigns, including “The Innocent Eyes” by Ogilvy Bangkok for Voiz (#18); “Corona Extra Lime” by DAVID Bogotá for Corona (#32); “The Hornicultural Society” by Ogilvy UK for Relate (#35); “Cost of Beauty” by Ogilvy UK and Ogilvy Toronto for Dove (#59); “ Escape” by Ogilvy Frankfurt for Deutsche Bahn (#63); “The Art of Self Examination” by DAVID Buenos Aires for MACMA (#68); “Scratchboards” by DAVID Madrid for Tony Hawk’s Pro Skater (#69); “Burger Glitch” by DAVID São Paulo for Burger King (#72); “Toxic Influence” by Ogilvy’s Unilever Team for Dove (#78); “The Fresh System” by Ogilvy Bogotá for Carulla (#82); and “Heaven Fish” by Ogilvy Honduras for Regal Springs (#84).
As a result, nine Ogilvy offices were ranked in the Top 50 individual creative agencies, contributing to the network’s overall success: Ogilvy London (#5); DAVID Madrid (#9); Ogilvy Bangkok (#15); Ogilvy Honduras (#20); DAVID São Paulo (#26); DAVID Buenos Aires (#42); DAVID Bogotá (#45); DAVID New York (#47); and Ogilvy Frankfurt (#50).
The WARC Creative 100 is a ranking of the world’s most awarded campaigns and companies for creativity. It tracks the results of creative award shows around the world, and acts as a benchmark for creative excellence, allowing marketers to compare their performance with that of their peers. The 2023 WARC Creative 100 was compiled from global industry competitions including Cannes Lions, D&AD, The One Show, Clio Awards, and London International Awards, along with regional competitions such as Spikes Asia, Adfest, Eurobest, Golden Drum, Dubai Lynx, Loeries, and El Ojo de Iberoamérica.
Throughout 2023, Ogilvy was repeatedly recognized by industry leaders and at major international awards shows. The work that lifted Ogilvy to the top of the WARC Creative 100 helped lift Ogilvy to 2023 Global Network of the Year recognition at the Clios, the London International Awards, and The One Show. The network also earned 2023 Global Network of the Year recognition from Adweek and Campaign, was the most awarded agency network at the Influencer Marketing Awards, and was named to Fast Company’s annual Most Innovative Companies list.