Embarking on its next phase of growth, Grey has tapped Agnes Fischer CEO of its flagship studio. She was most recently President at BBH USA. Agnes’ appointment follows the recent news of RG Logan stepping into the role of Chief Strategy Officer and is teamed with Chief Creative Officer, Thiago Cruz. The trio forms Grey New York’s revitalized executive leadership team tasked with driving value for clients through creative excellence.
“People take their cues from how leaders behave,” said Laura Maness, Global CEO, Grey. “Embodying Grey’s values of creativity, unity, empathy and service, Agnes, Thiago, and RG are a dynamic team set to shape the future of the studio in one of our highest priority growth markets. Combining Agnes’ client obsession and people-focused leadership, RG’s proven strategic expertise, and Thiago’s bold creative vision, together, they will enhance Grey’s high standards for a workplace that people aspire to be part of, and work that stands out in culture and drives real business impact for clients.”
About her appointment, Agnes said “Grey is an iconic creative agency with a clear North Star that illuminates what every client on the planet ultimately seeks: growth. ‘Famously Effective’ means we are obsessed with work that works, and this philosophy is enabled by bold creativity that truly breaks through, a deep understanding of today’s audiences, and a culture driven by our desire to do the best work for our clients. I am honored to take on this role at such an exciting and defining moment for Grey New York.”
The leadership trio will leverage Grey’s position as ‘the smallest of the bigs’; the studio touts having the rigor of a strategic consultancy with the flair of a creative boutique, backed by the scale of WPP’s extensive investments in data, tools, and technology. Thiago and RG shared, “With Agnes joining us, we’re recommitting to leveraging creativity, design and technology to solve gnarly business problems. We’re fired up for the challenges and triumphs this year is sure to bring, and we can’t wait to make a lasting impact.”
Building on the momentum of recent wins led by Grey New York and organic growth happening across several key clients, Agnes brings a relentless curiosity, a wealth of industry experiences ranging from CPG to Financial Services to F&B, and an impressive track record for leading cross-functional teams across the full marketing spectrum while driving a high-performance culture of creative excellence and business growth.
Prior to joining Grey, she served as President of BBH USA where she championed brilliant, creative breakthroughs that resulted in increased revenue for the agency and stronger client satisfaction. Agnes has also held senior leadership positions at T&Pm, Droga5 (pre-Accenture), TBWAChiatDay, and Anomaly. These roles contributed to her strong reputation for treating clients’ businesses as if they were her own, while never losing sight of the fact that an agency’s success rests on its creative output and effectiveness.
In November 2024, RG was appointed CSO. He is widely regarded for his big-picture thinking, which has consistently elevated brands and helped clients navigate complex marketing landscapes. Thiago, a visionary creative leader, joined Grey New York in December 2022.
The formation of the New York leadership team, under the direction and stewardship of Laura and Global CCO, Gabriel Schmitt, underscores Grey’s relentless commitment to driving brand and business transformation for its people and its clients in a rapidly evolving advertising landscape.
Taken from: Grey