MRM has launched AI Relationship Management (ARM), a proprietary solution designed to redefine how brands build and sustain customer relationships in the era of artificial intelligence. Positioned as the first agency offering built for AI-mediated interactions, ARM integrates CRM, customer experience, commerce and media to help brands achieve visibility, trust and loyalty in a landscape increasingly shaped by AI.
The new solution responds to shifting consumer and business behaviors, with 80% of consumers relying on AI-written results for nearly half of their product searches and 60% of B2B procurement decisions guided by AI-driven insights. By addressing these changes, ARM helps brands build strategic relationships not only with customers, but also with the AI systems that increasingly influence their choices across industries including B2B, Automotive, Healthcare and Financial Services.
ARM evolves the pillars of modern marketing — CRM, customer experience, content, commerce and media — for AI-mediated journeys. By combining CRM-informed responses, experience-enhanced content, commerce-integrated discovery and media-amplified presence, the model ensures authentic brand representation from discovery through advocacy, delivering sustainable competitive advantages through MRM’s proprietary technology, self-learning architecture and journey-wide integration.
Taken from: https://www.interpublic.com/news/mrm-launches-ai-relationship-management/