“The Visitors” DOPA Hero Campaign, The collaboration content project of WORKKIT Bangkok Creative Agency , Everything Ring The Bell Brand Agency and the Department of Provincial Administration, Thailand, aimed to create engagement content among Young Thai Generation, Re-perception and build emotional bonding between to Thai people and DOPA staff who always work hard to solve their life’s obstacles, scripted and story inspired by Newsfeed and Real cases from online social media from the past till presents.
DOPA is an organization established with a strong purpose to ensure good living conditions for Thai people. Yet, the majority of Thai people often forget that this organization exists, leading to work with greater difficulty for many officers in several areas. To make sure Thai citizens understand who we are and what we are doing, we decided to tell our stories in an engaging way with an 8 minutes short fiction film.
The film tells the story of kids, in a far-away small village, noticing suspicious events and the strange behaviors of a village headman and a new sheriff. They start searching for the truth no matter what it takes.
After this campaign launched, we got a satisfied result as 100+ shared within a day, 550,000 organic views and free PR content.
Credits
Advertising Agency: WORKKIT bangkok, Bangkok, Thailand
Brand Agency: Everything Ring The Bell
Creative Director: Adam Siriraka
Copywriter: Adam Siriraka, Issarawon Sasiwongsaroj
Art Director: Adisak Boodsabong, Phitsinee Sriboonhome
Head Of Project Manager: Supansa Srisongphol
Project Manager: Thansuda Rungsuriyaviboon
Production House: Somnuk Production
Film Director: Savit Keawtavee