INNOCEAN signed a memorandum of understanding (MOU) with UMB (Union Mondiale de Billard) and Five & Six, the exclusive marketing rights holder of the World Three-cushion Championship. The MOU signing ceremony took place with INNOCEAN CEO William Lee, Chairman of WCBS and UMB Farouk Barki, and Five & Six CEO Oh Seong-gyu participating, and the parties agreed to collaborate on various aspects related to billiard-related sports marketing, such as ▲attracting sponsors, ▲conducting market surveys, ▲developing new competitions, ▲hosting and operating competitions, and ▲broadcasting. UMB, the only international billiard organization recognized by the International Olympic Committee(IOC), is the top-tier global organization that supervises three-cushion and four-ball billiard competitions. Five & Six is the official media and marketing partner of UMB, and is concentrating on the business for the development of billiards sports. With the MOU signed with UMB and Five & Six, INNOCEAN aims to expand its billiard sports business portfolio by hosting and operating the World Three-cushion Championship, selling broadcasting rights, and IP, and to further expand into other sports including soccer, golf, archery, handball and table tennis, by establishing the foundation for a new business of integrated sports marketing.
Taken from: http://innocean.com/ww-en/news/241