Bangkok, Thailand 24th of February 2023 – BBDO Bangkok was named the Agency of Record for Samsung Consumer Electronics earlier this month The top creative agency will be playing a vital role in managing communication campaigns, social media, customer relationship management, e-commerce, and more for Samsung in the Thai market.
The winning campaign idea “Live a New Day,” has already been launched at an earlier press conference this year and aims to provide the best solutions for modern lifestyles with a range of home appliances. With this new partnership, Samsung will keep generating innovative and creative ways to maintain its strong leadership position in the electrical appliance market in Thailand.
Jennifer Song, President of Thai Samsung Electronics, states that the company is confident in its products and services, and the “Live a New Day” campaign is a reflection of the fine-tuned attitudes that cater to individual lifestyles. Paramee Thongcharoen, Corporate Marketing Director of Thai Samsung Electronics, also expressed excitement about the partnership with BBDO, saying that they believe the agency will help them secure their leadership in Thailand and sustain their position as a true leader in the consumer electronics industry.
Somkiat Larptanunchaiwong, CEO of BBDO Bangkok, expressed his honor in being part of the global home appliance giant and pledged to deliver creative and effective marketing solutions that will further strengthen the brand and its products, and help achieve their target projections.
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About BBDO Bangkok
BBDO Bangkok strives to tackle ads in an unusual way. Last year with the release of Clean and Clear and Five Star’s Chicken.
Thailand Agency of the Year ADMAN AWARDS & SYMPOSIUM 2015, 2016, 2017, 2019
Thailand Digital Agency of the Year ADMAN AWARDS & SYMPOSIUM 2016, 2019
Thailand Agency of the Year Spikes Asia 2019Thailand Agency of the Year Campaign Asia 2015, 2016, 2017, 2018, 2019.
Southeast Asia Agency of the Year Campaign Brief Asia 2017
Agency of the Year, Direct & Promo ADFEST 2017
About Samsung Consumer Electronics
Samsung Consumer Electronics is a leader in the home appliance industry, providing cutting-edge solutions and products that cater to the dynamic lifestyles of consumers.