INNOCEAN won 8 awards including 1 Grand Prix, 2 Silvers, 5 Bronzes at “2023 Spikes Asia”, Asia Pacific region’s most prestigious advertising festival.
The campaign that won the Grand Prix in the ‘Innovation’ category is Hyundai Motor Group’s “Hydrogen Garbage Truck”. The world’s first hydrogen garbage truck was used to improve the working environment and life of neighbors, including street cleaners, and delivered a message on the good social use of “Hydrogen Mobility”, which received favorable reviews from consumers. In addition to the Grand Prix, the campaign also won a Silver in the “Brand Experience & Activation” category, and 1 Bronze each in the “Outdoor” and “PR” categories respectively.
In addition, Hanwha’s <Solar Beehive> campaign by INNOCEAN also achieved a Silver in the “Brand Experience & Activation” category, and 1 Bronze each in the “Creative Data” and the “Outdoor” categories respectively. The campaign unveiled Sola Beehive, the first carbon-reducing beehive using solar power in Korea, to announce the importance of preserving biodiversity and responding to climate change. Creativity has been greatly recognized in that it has developed a “smart beehive” that contributes to research on conservation of honeybees by collecting data on honeybees’ activities and maintaining a stable growth environment, and furthermore that it has received all power from eco-friendly solar energy.
Besides, “Voice of the Sea,” a campaign by IAU with the Australian Marine Conservation Society to induce participation in nature protection, was honored with a Bronze in the “Music” category.
Taken from: http://innocean.com/ww-en/news/243