Ten awards for Wunderman Thompson teams at Asia’s most celebrated regional creative festival
The winners of the ADFEST 2023 Lotus Awards have been announced and we’re pleased to share Wunderman Thompson teams in Tokyo, Bangkok, Singapore and Australia took home ten awards – and was a finalist for one more – collectively at the festival.
Not only did they take home these highly sought after awards, two of our team members gave an insightful talk about the exchange of creativity in the history between Thailand and Japan. Takayuki Niizawa, Chief Creative Officer for Wunderman Thompson Japan, and Park Wannasiri, Chief Creative Officer for Wunderman Thompson Bangkok, discussed how that exchange inspires our creativity in today’s hyper-connected world and whether it can shape a style and identity that’s increasingly shared by the two countries. Find out more about the session here.
Park shared his thoughts on the event: “I hope it inspired someone… just a little. Those people that work their hearts off every day for the work that they love. I am very honored to be a representative of our works at Wunderman Thompson Thailand. It’s not my work. It’s our work.”
Meet the Winners
Wunderman Thompson Bangkok’s ‘Eyeballs Heist’ campaign for Netflix was the big winner of the night – taking home four Bronze awards and three Silvers. This viral project launched Netflix’s ‘Money Heist: Korea’ and ‘heisted’ over 33 million eyeballs from looking at other brands, making the series an overnight number one sensation.
As a finalist in the ‘Lotus Roots’ category and picking up a Bronze in ‘Use of Ambient: Small Scale’, Wunderman Thompson Tokyo’s ‘Incense of Memories’ campaign for Kameyama was another winner on the night. This unique campaign gives shape to the memories of loved ones, giving people a way to honor them.
Wunderman Thompson Australia’s ‘Side by Side’ campaign for the West Australian Ballet won Silver in ‘Radio and Audio – Sound Design’. The radio campaign publicised a brilliant event featuring the dual talents of the West Australian Ballet and the West Australian Symphony Orchestra.
And last but not least – a radio campaign that convinces listeners to take some time off from scrolling their phone on the toilet to check what they just dropped in there, potentially saving lives. The ‘Scroll, Scroll, Scroll, Tap, Tap, Tap’ campaign from Wunderman Thompson Singapore for Amili won Bronze in the ‘Radio and Audio – Script’ category.
Taken from: https://www.wundermanthompson.com/news/wunderman-thompson-shines-at-adfest