McCann Worldgroup India has won the coveted advertising and marketing communications mandate for Air India Limited, the Tata Group-promoted global airline, following an extensive multi-agency pitch.
Air India’s transformation journey, following its widely-celebrated return to the Tata group, its original founder, after 69 years, is being eagerly anticipated by business and leisure flyers. The appointment comes as Air India embarked on a five-year turnaround plan to become a world-class global airline by investing in customer service, technology and products. Our agency will develop a new brand platform and develop a comprehensive range of multi-channel marketing communications.