Zigma8 finds itself on the podium alongside renowned names like Ogilvy, McCann, and Wunderman Thompson.
Zigma8 Advertising Agency, an emerging creative player in the industry, has received various international recognitions over the years. However, marking their presence at the Saniss Awards 2023 in Madrid was a different ballgame. Not only did they come head-to-head with the most established names in the industry, they stood tall, winning several awards.
Excellence in Health & Wellness Advertising: Global Acknowledgment
The global advertising space recognizes the pivotal role health plays in our lives. As such, conveying health-related narratives requires both creativity and an in-depth grasp of health and wellness. There are agencies across the globe specializing in health advertising. Zigma8, with its experience working with Pharma brands and in the Health & Beauty sectors, has made strides in this domain. The Saniss Awards, which spotlight Health & Wellness communication strategies, saw Zigma8 securing four prizes.
MyLady’s Collaboration with Zigma8: An Award-Winning Initiative Addressing Women’s Health
Following its gold award recognition at the Saniss Awards 2023, the collaboration between Zigma8 and MyLady gained international attention. Zigma8 played a pivotal role in creating the MyLady Ultra launch event, which aimed to address taboos surrounding women’s health. Utilizing innovative methods, the event engaged 15 female social media influencers, cumulatively reaching an audience of over 4.7 million, and stimulating discussions about women’s periods. Female leaders from MyLady, namely Negar Sharafeddin, Panthea Khosravi, and Masi Moghaddasi, praised Zigma8 for their instrumental support in hosting a successful event, one executed by an all-female team, and catering to an exclusively female audience.
Diverse achievements for an emerging creative agency
Zigma8’s achievements at the Saniss Awards extended beyond the gold. A silver and two bronze awards added to their tally, emphasizing their versatility in the field of marketing and creative strategy.
Beyond Saniss: Acknowledging Other Recognitions
Zigma8’s journey on the global stage doesn’t end at the Saniss Awards. Their recognitions at the Stevie® Awards 2023 and the nod at the WINA Awards 2022 stand testament to their ongoing endeavors in the creative sector.
Creative Endeavors with Social Ramifications
For Dr. Mir Damoon Mir, Zigma8’s CCO, such recognitions carry a broader message. He believes that while the awards are milestones, the real win is the potential change they can foster for women’s health. The campaign drew attention to an often-neglected aspect, with efforts from their team, MyLady’s leadership, and associated social media influencers aiming to reshape narratives and perspectives.