Beata Magdziarz has joined the team of Havas Media Group’s digital experts as Chief Digital Officer.
Beata Magdziarz is an expert boasting many years of experience in digital marketing and communication. Her main areas of focus include enhancing the efficiency of processes and sales. She was recently in charge of e-commerce and performance-related activities at T-Mobile. Her comprehensive area of responsibilities included such aspects of digital marketing as e-commerce, performance and digital media across all online channels, including SEM, social media, programmatic, affiliation, marketing automation, e-commerce analytics and SEO. Magdziarz expanded her experience while working for publishers (Vertigo Media, LeadR/Netsprint), agencies (GroupM, Socialyse/Havas Media Group) and customers (T-Mobile, Red Bull). A jury member for Effie Awards and for the Innovation contest, Magdziarz is also a founder of “Her Digital Bar,” a foundation that promotes knowledge about digital transformation.
Beata Magdziarz replaced the former Chief Digital Officer – Dominik Wałęga. Her tasks include further competence building, expanding the offering and the range of digital products within the Havas Group. She is also in charge of managing and coordinating all digital processes within Havas Media Group companies, as well as of setting and implementing work standards, exercising substantive supervision over tenders and supporting the process of attracting digital customers.
“We highly appreciate employees returning to our team,” says Małgorzata Węgierek, CEO Havas Media Group Poland. “Beata’s broad experience provides her an in-depth knowledge of the digital environment and allows her to oversee each project in a comprehensive manner, taking into account the point of view of the agency, the customer and the publisher. The fact that she has joined our agency is another important step towards boosting the group’s digital marketing expertise.”
Taken from: https://havasmediagroup.com/beata-magdziarz-appointed-chief-digital-officer-of-havas-media-group/