Technology has transformed the way in which we interact with many products and services in modern life, and healthcare is no exception. Quick and easy access to medical care is crucial for our well-being and can avoid future problems. The advent of digital healthcare platforms – such as Doctolib – which help patients find doctors and make appointments with healthcare professionals, are unsurprisingly very popular.
For the launch of Doctolib in Italy, independent creative agency DUDE created ‘Feeling Good’, a multi-channel awareness campaign highlighting how Doctolib simplifies access to healthcare, giving it an active and inclusive role in the daily lives of their users, and how the services offered by Doctolib are the first step to start feeling better.
https://vimeo.com/758680399
The 45″ spot shows an assortment of Doctolib patients in a variety of medical scenarios who, even though need medical assistance for one reason or another, are ‘Feeling Good’.
Chiara Monticelli, Group Creative Director, DUDE said: “It has been very exciting working on the launch of Doctolib in Italy, a player that we believe will contribute to health innovation in our country as it was for France and Germany. We are very proud of this campaign, a result of close collaboration between DUDE and Doctolib team.”
The campaign is running on connected TV, OOH, digital and social channels. Media is by Dentsu.
Credits
Chief Creative Officer & Partner: Livio Basoli & Lorenzo Picchiotti
Group Creative Directors: Chiara Monticelli & Selmi Bali Barissever
Copywriter: Simone Maltagliati
Art Director: Chiara Marino
Head of Content: Ludovica D’Aquino
Client Service Director: Elena Panza
Senior Account Manager: Elena Castejon
Account Executive: Andrea Torrano
Strategy Director: Marco Mammino
Senior Strategist: Michelangelo Ferracane
Director: Sebastien Petretti
DoP: Maxime Desmet
Integrated Production Director: Matteo Pecorari
Senior Producer: Maria Chiara Muglia
Producer: Valeria Mazzotta
Head of physical production: Simone Raddi
Junior production coordinator: Francesca Di Donna
Post production Supervisor: Seba Morando
Post Producer: Miriam Ottina
Editor: Luca Tontodonati – The 6 Tailors, Federica Ruggeri
Compositing: Federico Catania, Dario Lipani, Gabriele Frigimelica
Online: Federico Catania
Colorist: Daniel Pallucca
Music and mix: Simone Benyacar – Out of office music
Voice over: The Log
Production service: Family Production
Executive producer: Nikita Bukowski
Producer: Tatyana Kurmaz
Production Designer: Mela Melak
Stylist: Agnieszka Toczek
Make Up Artist: Dominika Godziemba Trytek
Photographer: Paula Patocka