DAVID Madrid opened its doors just three and a half years ago. In this short period of time, the Madrid-based agency has achieved significant milestones such as being the most awarded agency in Spain for three consecutive years, being highly regarded for creativity according to advertisers, becoming the second best agency to work for in the country, and being the first Spanish agency to create not one, but two commercials for the Super Bowl.
It is due to this growth that DAVID Madrid introduces the position of Managing Director into its structure, promoting one of the key individuals responsible for these outstanding results. María García Herranz was one of the first people to join DAVID Madrid at the end of 2019 as an Account Director. In these years, and in her role as Head of Accounts, she has managed to build a strong business team that handles clients of different types and in different markets. From Burger King in Spain, Portugal, and globally, to Netflix in Spain and France, global accounts like Milka, Coca-Cola in Europe, and more recently, Dove and IKEA.
“Growing at DAVID Madrid is a great source of pride, but growing with the team behind it is a great responsibility, both for them and for our clients who have trusted our work from day one. I assume this new role with gratitude and a lot of enthusiasm to continue learning and contributing all my experience,” explains María García Herranz.
“María is a fundamental pillar for the agency and our clients. Her business acumen, strategic knowledge, and leadership are unparalleled. Moreover, she is an expert at fostering team culture, which is not only unique but also invaluable for DAVID,” comments Pancho Cassis, partner and global CCO of the agency.
With a degree in Advertising and Public Relations, María began her career in London over 15 years ago and has worked in different agencies such as Ogilvy and LOLA MullenLowe, where she was heavily involved in all the agency’s New Business projects.
Taken from: https://www.davidtheagency.com/news/en/maria-promote-to-md-2