Independent agencies shinned at the 2023 Luum Awards, taking home a significant number of the 101 total trophies awarded and ranking well globally.
Along with the announcement of VMLY&R as ‘Network of the Year’ (winning 1 Titanium, 1 Grand Prix, 2 Golds and 6 Silvers, thanks to its offices in New York, Miami, Spain, and Brazil), came the announcement of X3M Ideas, from Nigeria, as the ‘Independent Agency of the Year’ (winning 1 Grand Prix and 2 Golds). The
Some of the most noteworthy rankings are as follows: Manifiesto |Spain (6), Valor | Peru (7), MGC Global Group | Chile (8), Tribeca Media | Peru (11), Geelmuyden Kiese | Denmark (12), Rock and Roll | Bolivia (15), Shernan Creative Collective | Spain (16), Don Alfaro | Ecuador (18), Lemontink | Spain (19), BUM, Blasi, Urgell, Morales S.L. | Spain (20), 9 Días | Spain (21), Agencia GO | Ecuador (22), Inbrax | Chile (23), Artilligence | India (24), BeautifulBeast | USA (25), The Amazing Society | Sweden (26) and Shoryuken | Thailand (27).
Other standout independent agencies included Boomerang | Morocco (31), DEPT | The Netherlands (32), 1947 | Bolivia (33), Rise | The Netherlands (36) and the Lounge Group | Hungry (37).
In terms of networks, McCann came in at an impressive second place, thanks to outstanding participation by its offices in Paris, Spain, Tel Aviv, Poland, Japan, Panama, and Brazil. And, in third place is Dentsu, thanks to participation by its offices in Argentina with the “Scrolling Therapy” case.
It is worth noting that a select group of judges, including professionals from the world’s most influential NGOs, advertising, and creative agencies, were the ones who voted for the best social and environmental creative pieces of the year. Then, a group of 5 judges were chosen at random to vote for the Titanium and Grand Prix awards on November 2 at the Hilton Geneva Hotel & Conference Centre.
Independent and Network agencies from across the five continents participated in this third successful edition of the festival, with notable participation by agencies from the United States, Brazil, Israel, France, Nigeria, Denmark, United Kingdom, Chile, Japan, Peru, Indonesia, India, Spain, Bolivia, The Netherlands, Mexico, and the Dominican Republic.