The Forrester report noted “VML’s practice has a superior vision that is well aligned with its frameworks and methods.”
VML has been named a Strong Performer in The Forrester Wave™: Customer Experience Strategy Consulting Services, Q4 2024 report.
The report evaluated the top 12 providers that matter most among customer experience strategy consulting services providers based on their current offering and strategy, measuring across 24 criteria. VML received the highest scores possible across seven criteria including: Functional Area Expertise, CX Vision Development, CX Function Development, Proprietary Data Integration, Practice Vision, Partner Ecosystem and Global Delivery.
The Forrester report noted “VML’s practice has a superior vision that is well aligned with its frameworks and methods.” It also states that referenced customers praised “VML’s speed of delivery and its ability to synthesize client feedback and best practices from other industries. Multiple customers cited its innovative thinking as helping them shape their firms’ future ambitions.”
The company received the highest score possible in the proprietary data integration criterion. The Forrester report states, “VML’s proprietary data integration is a standout, with APIs and data connectors that enable fast integration of its own regulation-compliant data with its clients’ core systems (e.g., customer feedback management [CFM], customer data platform [CDP], and CRM).”
The report also noted, “VML’s partner ecosystem stands out with a breadth of tech vendors, associations, academia, and business accelerators (such as VCs).”
“We’re thrilled to be recognized as a Strong Performer by Forrester. We’ve made tremendous investments and strides in our CX offerings at VML over the years, and we believe this acknowledgment reflects those continued commitments and how they’ve been actualized as we help brands chart their future ambitions. At VML, we’re dedicated to delivering CX strategies that are as actionable as they are visionary, empowering our clients to connect meaningfully with customers and drive growth. Our journey continues, and we’re excited to help more organizations shape their Customer Experience future”. Jeff Geheb, Global Chief Experience Officer, VML.
Taken from: VML