IPG’s Agentic Systems for Commerce (ASC) publishes new research showing that consumer goods companies face an unprecedented challenge: the retail landscape that once built industry fortunes has fundamentally transformed, leaving traditional operating models disadvantaged in a world where commerce now moves at machine speed.
Complexity is compounding faster than organizations can adapt. Millions of dynamic digital shelves, shifting algorithms, and rising retail media costs demand a level of speed and precision that fragmented teams and tool-heavy approaches simply cannot deliver.
Those that re-engineer for machine-speed execution will gain a measurable edge. In fact, our research shows that companies deploying an integrated agentic system — such as IPG’s Agentic System for Commerce — can deliver operating income improvements of 9% or more while building the agility to outpace competitors.
Taken from: https://www.interpublic.com/news/competing-at-machine-speed/