The new office begins operations on January 23, 2026, expanding the agency’s capabilities to deliver BTL experiences powered by technology innovation and measurable results.
Mexico City, Mexico — January 23, 2026. RC Farías Marketing & Advertising announces the opening of its office in Mexico, officially starting operations on January 23, 2026, as part of its regional expansion plan to support brands with end-to-end solutions in experiential marketing, BTL activations, and event production, backed by data and performance measurement. With this new office, RC Farías aims to be closer to its clients and partners in Mexico, strengthening its ability to execute campaigns and experiences locally while maintaining a high standard of delivery aligned with business goals, innovation, and measurable outcomes. “Opening in Mexico is a natural step in our regional evolution. We want to help brands create experiences that truly connect with people, while also delivering clarity on impact: what worked, why it worked, and how to optimize it,” said Camila Farías, CEO & Founder of RC Farías. The Mexico operation will focus on BTL strategy and creative excellence to design memorable brand experiences, integrating technology-driven innovation into events and activations (interactive solutions, immersive experiences, and digital layers), while maintaining a consistent emphasis on analytics, KPIs, and performance measurement to optimize every initiative.A Regional Hub for High-Impact, Performance-Driven Experiences
The Mexico office will enable:-
- Closer on-the-ground execution for events and activations.
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- Regional coordination for multi-country Latin American campaigns.
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- Measurable experience delivery, including KPI definition and post-campaign analysis.
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- Integration of creative, technology, and production capabilities for high impact experiences.
About RC Farías Marketing & Advertising
RC Farías is a marketing and communications agency that designs experiences,campaigns, and events aligned with business objectives, using data to power strategy,
creativity, and measurable execution. Its approach integrates planning,
communication strategy, creative and content development, event production, and digital solutions for brand experiences. For additional information and interview requests:
Camila Farías — CEO & Founder, RC Farías Marketing & Advertising
camila@rcfarias.com | www.rcfarias.com