An Egyptian ice cream brand, Dolato Gelateria, has attracted attention for a proposal that transforms a traditional ice cream into a visual and shareable experience.
Its most recognized concept is Mini Sticks: small individual ice creams served like popsicles, with bright colors and different flavor combinations. More than just a presentation, the proposal turns an everyday product into an experience designed to get people’s attention.
Since its beginnings in Cairo, in 2020, the brand has opted to build an experience where design plays a role as important as the product itself. The MINI format allows you to taste different flavors in a single visit, while the visual aesthetic of the ice cream invites you to photograph them before consuming them.
The proposal responds to an increasingly visible behavior among consumers, who not only seek quality in a product, but also a way to live experiences that can share, remember and convert into digital content.
Mini Sticks are more than just a dessert. Their size, colors and presentation make each purchase a visual experience perfect for platforms such as Instagram, TikTok or Reels.
The case reflects an increasingly visible trend that applies across different industries: competition is no longer just on the product level, but also when it comes to experience. In markets where flavors, ingredients or prices may seem similar, design and presentation can become key differentiating factors.
Source: Dolato Gelateria
About Tomilli
Tomilli is a global media outlet specialized in trends, innovation, marketing, and creativity that connects data, culture, and ideas to analyze what is changing in the industry.