Water brands often try to compete with packaging design or product quality, but Im Water decided to focus on another detail that almost no one questions: the label.
The startup launched with the idea of making it easier for people to carry their bottle everywhere while still having their hands free. Instead of creating entirely new bottles or adding plastic accessories, Im Water developed a stretch label, now patented in the United States and China, that transforms into a strap to transport the container.
Simply peel off one of the corners of the label to unfold a flexible band that allows the bottle to cross over the body, shoulder or around the neck. The strap fits different sizes and can also be purchased separately to be placed on other bottles between 16 oz and 1.5 liters.
This proposal responds to the fact that many people want to stay hydrated while walking, exercising, traveling or moving around the city, but they do not always have a comfortable place to transport their bottle. Instead of adding a new accessory, Im Water transformed an existing component of packaging into a functional solution.
Source: ImWater