Dina Abdelazim, Creative Strategy and Content lead for the Coca-Cola Company, will take part in the Tomilli Summit’s first international jury, which will bring together professionals from different industries to evaluate the world’s best innovations, and highlight the people and organizations behind these ideas.
Abdelazim’s career has included media strategy, creativity and data, with experience in campaigns for Coca-Cola and other brands in Africa. Her work connects brand communication with today’s digital environment and culture, helping her bring a relevant perspective to analyzing how ideas respond to the needs of their target audiences.
As a media strategist and mentor, Abdelazim also brings insight into idea development and application for brand campaigns. At the Tomilli Summit, your experience will help evaluate the relationship between creativity, strategy and relevance, together with professionals from different markets and disciplines.
Evaluating innovation and impact
During the evaluation process, the Tomilli jury will take into account four main criteria: impact and relevance, innovation, scalability and evidence of results.
These factors will make it possible to assess the originality of each proposal, its ability to respond to specific problems, its potential for application in other contexts, and the results supporting its development.
The Tomilli Summit recognizes initiatives in marketing, advertising, design, fashion, business, health, wellness, and innovation for a better world. This diversity requires an assessment that connects knowledge from different disciplines and considers the contexts in which each solution arises.
Abdelazim’s experience in media and brand communication will bring an invaluable perspective to the process of identifying proposals that contribute to local and global industries and societies.
The Tomilli Summit’s academic team will continue to identify innovative initiatives from around the world. Companies, startups, organizations and professionals can submit their projects for consideration before October 7, 2026.
Registration: tomillisummit.com