Advertising investment is forecast to grow by 8.0% globally in 2022, according to the latest dentsu Global Ad Spend Forecast report. The twice-yearly report, which combines data from close to 60 markets globally, now anticipates US$713.6 billion will be spent worldwide in this December forecast, which also looks ahead to 2025.
As the world enters a period of economic downturn, rising inflation and interest rates, advertising spending is still growing, but the growth is slowing down. The trend to digital spend is continuing, from 55.3% in 2022, to 58.2% in 2024, and new categories within digital, notably Retail Media, showing the biggest increases.
Taken from: https://www.dentsu.com/reports/ad_spend_january_2023
Follow Us:
Instagram: https://www.instagram.com/tomilli_land/
Facebook: https://www.facebook.com/TomillifansE
LinkedIn: https://www.linkedin.com/company/tomilli