Cristina Iregui Casas, Director of Creativity, Experiences and Content at Alpina, will join the international jury for the inaugural Tomilli Summit. Her background in marketing, brand building, and strategic design will bring a perspective on how creativity can address business challenges and create value for audiences.
With more than 15 years of experience, she has held leadership roles across consumer goods, retail, and e-commerce companies in Latin America. At Alpina, her work aligns communication, design, and emerging technologies—including artificial intelligence—with brand and business objectives.
Her career includes serving as Marketing Manager for falabella.com in Chile and holding communications responsibilities for Bavaria’s Cerveza Poker brand. She also worked in account management and strategic planning at Lowe SSP3, gaining experience on both the agency and client sides of the industry.
Her academic background bridges business administration and the application of design to business. She holds a degree in Business Administration from CESA and a master’s degree in Strategic Design and Management from Parsons School of Design at The New School in New York.
As a Tomilli Summit juror, Iregui Casas will help assess how initiatives combine creativity, strategy, and technology to address specific needs. Her experience across sectors will inform the evaluation of brand building, consumer relationships, and the practical application of ideas in business.
From Ideas to Results
The Tomilli Summit international jury will assess submissions against four core criteria: impact and relevance, innovation, scalability, and evidence of results.
These criteria will guide the evaluation of each initiative’s originality, the problem it seeks to solve, its potential for application in other contexts, and the results supporting its development. Iregui Casas’s experience will help examine how a creative proposal translates into a meaningful solution for brands, businesses, and their audiences.
The event recognizes initiatives across marketing, advertising, design, fashion, business, health, wellness, and innovation for a better world. Its international jury will bring together expertise from different industries and markets to assess each project’s contribution within its context.
Companies, startups, organizations, and professionals can submit their projects for consideration through October 7, 2026.
Register at tomillisummit.com.