AI is transforming how agencies are helping brands build relationships with their customers. We spoke with five agency leaders to find out how AI has helped them deliver better results and greater value for clients.
Learn how they got the most out of AI by keeping in step with changing consumer needs, adopting a test-and-learn mindset, and creating new efficiencies. As Dentsu’s Chief Product Officer, Media APAC, Sunil Naryani, says: “AI is not the wave of the future but it’s the wave of the present.”
In the next part of this video series, learn how agencies are making the switch to AI, and uncover more AI-powered marketing insights on the Think with Google YouTube channel.
Full note: https://www.thinkwithgoogle.com/intl/en-apac/marketing-strategies/automation/ai-marketing-insights-agencies/