In their latest global campaign for Apple, privacy features on iPhone fend off bird-like surveillance cameras in their hero film, “Flock,” exposing the online surveillance economy. Disruptive ads appear to highjack browsers, bringing this crucial message directly to people as they scroll through the internet.
For “Flock,” they collaborated with House of Parliament and Legacy Effects — the team behind Baby Yoda and Groot — to create bespoke 3D-printed bird models used on set. Directed by Ivan Zacharias and edited by Academy Award-winner Mikkel E. G. Nielsen, this spy-like thriller portrays the story of online data surveillance with a gripping, nightmarish crescendo.
https://youtu.be/0HjDpPnxcP0?si=E6pgVlWSZFx66efO
Credits
Agency: TBWAMedia Arts Lab
Production Company: Smuggler
Director: Ivan Zacharias
Bird design: Legacy FX
Editorial: Rock Paper Scissors Editorial
VFX: House of Parliament
Color: TRAFIK
Sound Design / Mix: Barking Owl
Music Editorial: Model Citizen
Taken from: TBWAMedia Arts Lab