The creative world is kicking off the year with good news, thanks to the launch of a new international initiative that brings together the year’s 110 most prominent independent creative agencies. These agencies are selected based on the results of three global festivals: the WINA Festival, the Saniss Awards and the Luum Awards. This year’s list is based on the 2024-2025 results. 110 Independent Creative Agencies to Watch (110agencies.com) is a global directory and active community created to connect the top independent agencies and to help brands, advertisers and decision-makers know who the current creative protagonists are, that have a…
Autor: Tomilli Team
Miami, USA — WINA, the World Independent Advertising Awards (WINA), the global festival for independent creativity, officially announced the launch of its eleventh edition and the opening of registration for 2026. WINA also confirmed that the beautiful city of Miami will once again be the host city for the jury gathering, where the best submissions to the festival’s 11 edition will be determined. A networking dinner for winners, brands, judges and members of the new initiative 110 Independent Agencies to Watch, will also be held in Miami. “110 Independent Creative Agencies to Watch” Initiative Launched The WINA Festival was…
January 2026 — Following the success of its 2025 edition, held at the Hyatt Regency – The Churchill in London and the Renaissance Hotel in Santiago de Chile, the Saniss Awards,the global festival recognizing excellence in creativity and strategic communication in health and wellness — officially announced the opening of registrations for its 2026 edition. Saniss has also announced that it will be migrating to a format where networking and opportunities become more protagonistic. Some of the most notable changes are as follows: Starting this year, the jury gathering will be transformed into a more exclusive networking space that will…
Rashmi Thosar CEO, CCO Agency: BrandCare Country: India Recognition: Health Agency of the Year TopFICE 2025 What indicators do you use to measure the effectiveness of your campaigns? We measure effectiveness based on the audience. For HCP campaigns, we prioritise the quality of scientific engagement. We use physician platforms to assess a proprietary Quality Factor (Q-Factor), which measures the depth of interaction and cognitive impact of the communication. This includes pre- and post-exposure assessments of recall, perceived relevance, credibility of the claim, and shifts in attitude or prescribing intent. For health consumer campaigns, effectiveness is assessed through a combination of…
BBDO Bangkok, together with its production unit Flare Bangkok, has delivered one of Thailand’s most powerful cultural moments of the year with I’m OK // Not OK, an experimental short-film music video that reunites two iconic characters from the 2004 film Dear Dakanda. The campaign didn’t simply go viral — it took over the country’s digital and broadcast landscape. A Cultural Takeover: 9 Days of Total Social & Broadcast Domination Upon launch, I’m OK // Not OK sparked a nationwide reaction rarely seen in modern Thai entertainment. For nine straight days, the music film dominated Thailand’s digital and broadcast landscape…
On December 3rd, the Saniss Awards invited Alexandra Gomez, Eduardo Basque, Manuel Pizarro, Aldo Quevedo, Del Sethna, Luis Alfonso Ruiz, Omar Alejandro Polo De La Torre, and Reini Farías to discuss the role of artificial intelligence (AI) in creativity, health and wellbeing communications, ultimately aiming to establish regulations and evaluation criteria for the use AI in festival entries. The committee debated whether AI-generated pieces should be awarded at festivals and whether they should be in the same categories as human-generated pieces. The general consensus was that AI is a useful tool for creatives that provides speed, but that needs human…
TopFICE 2025, the international ranking that analyzes creative performances at the world’s top festivals, highlights the top global agencies of the year, including: the Independent Agency of the Year, the Global Campaign of the Year, and national winners from more than 40 countries and global markets. The study, which considered 11,118 awards delivered at 72 awards platforms between October 16, 2024 and October 15, 2025, consolidates a comprehensive view of the industry’s creative performances on a global scale, incorporating markets in Asia and Africa into the analysis for the first time. In addition to the global rankings, TopFICE highlights the…
At Publicis, we have built a unique platform that drives the alchemy of creativity and technology to magnify the impact of our work in the health sector. As a Connecting Company, we are able to deliver with the Power of One – driven by a common purpose, a powerful spirit, shared effort, great character and a relentless focus on our clients. Lora Lukin, Chief Creative Officer How does Publicis understand the role of creativity when it comes to communicating sensitive public health issues? Health is personal. It is individual and it is emotional. So, it is incredibly important to keep…
An interview with Iván Calle, VP Executive Creative Director of Zubi Zubi was the Agency of the Year at Luum 2025 thanks to its campaign “Meet Icarus.” What does this recognition mean to your agency? Keep in mind that Luum is a global festival that promotes purposeful advertising. For us, this is a recognition of hard work and a testament to our passion for making a difference. It’s a great opportunity to create change for the next generations, for their future, and it truly fulfills the agency’s soul. The real reward goes beyond the awards; it’s knowing that our work…
This Christmas, the world’s most loved ketchup invites Southeast Asia to wait just a little longer for the taste that’s worth celebrating. Bangkok / Manila, November 2025 — Heinz is elevating the Christmas table to a new level of taste and heart with “It’s Heinz Season” its first-ever regional campaign created by BBDO Bangkok and BBDO Guerrero, launching simultaneously in Thailand and the Philippines. This collaboration marks a milestone for the global iconic ketchup brand uniting two of Southeast Asia’s most creative markets under one story that captures the region’s passion for food and the emotional bond people share with…