The shortlist for the 2025 DCM Awards has been announced, and we’re thrilled to have been recognised not only for exceptional campaigns but also for the actual craft of cinema planning and buying, with dentsu recognised with six nominations spanning multiple categories for our agencies, Carat, dentsu X and iProspect. Now in their tenth year, the awards (created in partnership with Campaign) have become the industry’s most prestigious recognition for cinema advertising excellence. With almost 50 nominations across all categories this year, the awards celebrate campaigns and individuals who harness cinema’s unique power as an audiovisual medium. Winners will be chosen by a panel of advertising industry…
Autor: Tomilli Team
Today’s healthcare landscape is complex. Staying relevant requires rethinking how we connect, communicate and create. During IPG Health’s Next: Innovation Week, Alec Pollak, Group Director of Engagement Strategy at Neon, Jonathan Brady, Executive Director of Engagement Strategy at FCB Health New York and Maya Avrasin, Group Director of Engagement Strategy at AREA 23 showcased their seventh annual assessment of the latest healthcare marketing trends. The session highlighted five of the most prominent emerging trends that are already reshaping how brands evolve and how patients and providers respond. 1. Reshaping the future of health with agentic AI AI is no longer being viewed as just an ideation…
By: Kaare Wesnaes, Head of Innovation for Ogilvy North America When the potential of Artificial Intelligence in the creative industry was emerging, everyone said: “This will change everything.” Soon after, that proclamation turned into a pervasive question: “Will AI replace human creativity?” We were right to marvel at AI’s impact, but turns out there’s a more consequential – and let’s be honest, more interesting – question on the other end: “What happens when creativity learns to move at the speed of AI?” Because AI isn’t here to replace human creativity. It’s here to rewire it. The age of AI begets…
Integrated appointment spans 23 markets, activating “Networked Intelligence” model at scale Dentsu is proud to announce a significant expansion of its longstanding partnership with BMW Group, securing the integrated media business for BMW, MINI, and BMW Motorrad across 23 markets in Europe . The new contract is set to begin on 1 January 2026. Led by iProspect, dentsu’s end-to-end, digital-first media agency—the appointment builds on the foundation of dentsu’s existing successful partnership with BMW Group in Europe and iProspect’s strengths in digital, data, Gen AI, tech, content, and experience It reflects BMW Group’s confidence in dentsu’s ability to deliver intelligent,…
It is our great honour to welcome Marcin Sosiński, Chief Creative Officer of Dentsu Creative Poland & CEE, as the newest member of the Golden Drum Hall of Fame. He joins an esteemed cohort of visionaries and pioneers—individuals who have passionately and courageously championed progress in the creative industry and beyond. Established in 2010, Hall of Fame celebrates those who have, through their professional career and personal life, influenced our creative minds and souls. Creative leaders who have inspired and motivated us, and who now guide us to move forward in our endeavours. “Being inducted into the Golden Drum Hall…
Publicis Health, the world’s most connected and data-powered health communications network, today announced its intent to acquire p-value Group, a premier full-service medical communications group serving top-tier life sciences clients. Founded in 2004 and headquartered in Cedar Knolls, New Jersey, p-value Group is widely recognized for its scientific rigor, deep therapeutic expertise, and a team of advanced-degree professionals. The agency is a trusted partner across the full product lifecycle, from early-stage development to commercialization. This acquisition will uniquely position Publicis Health as the network to fuel the next generation of medical communications, which is the strategic bridge between scientific truth…
BBDO India has announced the elevation of Shruthi Subramaniam to the role of Executive Creative Director – Mumbai. With over 14 years of experience, Shruthi brings a powerful combination of creative excellence and strategic acumen to her new leadership role. At BBDO India, Shruthi has been the creative force behind campaigns for iconic global brands such as WhatsApp Bumble, Neutrogena. Her portfolio also includes work for industry giants like Unilever and Mercedes-Benz – projects that are as impactful as they are culturally meaningful. Most recently, she was honoured with a prestigious CLIO Music Award, earning recognition alongside international names like…
Pond skimming, sprinting in heels—these annual adventures range from death-defying to mundane. We’ve been hearing a lot in recent years about how awe is good for our mental and physical health. Finding awe in adventure can be as simple as watching others do something incredible or trying it ourselves. Research suggests a viral, contagious component to wondrous encounters, enhanced when we share them with others—not on social media, but as an actual experience. Awe can be triggered by art, nature, people, or acts of mind-blowing skill or risk. Like from skiing down a snow-covered hill before skimming across a pond of cold water, or…
WPP plc (LSE/NYSE: WPP) announced that Cindy Rose has been appointed as Chief Executive Officer (CEO) of the Company, effective 1 September 2025. Cindy succeeds Mark Read who will step down as CEO on the same date. Mark will continue to work with Cindy to support the transition until the end of the year. Cindy has extensive experience as a leader in the technology, telecommunications, media, entertainment and creative industries gained at world-leading brands. She has spent the last nine years in senior leadership positions at Microsoft where she is currently Chief Operating Officer, Global Enterprise. In this role she…
The Drum has published its 2025 mid-year update to their World Creative Rankings, highlighting the advertisers, agencies, and work leading the way so far this year. In a major three-spot jump from last year, FCB is “the network to watch,” having risen to the #2 position on the global network leaderboard. We’re delighted to see two FCB agencies among the Top 20 Agencies; three campaigns in the top 10 Best Campaigns; and three of our world-leading clients among the Top 20 Advertisers, two of which earned the #1 and #2 spots. These rankings underscore the power of bold ideas, born from deep collaboration, in driving impact…