WPP announced the appointment of Baiju Shah as the new Global CEO of AKQA, WPP’s design and innovation company. Baiju joins from Accenture Song where he was most recently Global Chief Strategy Officer. His appointment reflects WPP’s mission to deliver outstanding creativity coupled with expertise in AI, data, and technology. Baiju will lead AKQA at a time when clients look to turn rapid cultural change and AI into new opportunities. His deep expertise across creativity, strategy, technology, and AI will help brands capture this moment and guide AKQA into its next chapter. His appointment reinforces AKQA’s continued commitment to creative…
Autor: Tomilli Team
Mohamad Baalbaki – Co-founder & Chief Innovation Officer 1. Based on your participation in global competitions, how do you feel your agency manages to connect with international audiences without losing its local identity? Advertising today is a universal language but its true power lies in how it’s adapted. While our creative tools and methods are tailored to local markets, what makes the work stand out globally is the ability to uncover something deeply rooted in culture and bring it forward in a way the world can relate to. We don’t dilute our identity, we elevate it. 2. How would you…
By Matt Willifer, Chief Strategy Officer, Carat UK In this series of articles, I’ve written about architecting algorithms according to their strategic role, as opposed to their technical capabilities, and have split them into three interrelated types: brand, relationship and business. The brand article discussed how algorithms can help create and harvest demand for brands. The relationship article showed how algorithms offer opportunities to build one-to-one connections with customers that actually resemble relationships. Now it’s time to discuss the final type of algorithm — the business algorithm. Business algorithms are the bosses of marketing algorithms. They might not be the life and soul of…
AKQA is pleased to welcome Carla Petersen as Executive Director of AI Transformation and William Lidstone as Executive Director of Business Development EMEA. The strategic appointments reinforce AKQA’s dedication to delivering cutting-edge value in a dynamic market. Carla is a seasoned expert with over two decades of experience. She has worked with world renowned brands, guiding them through comprehensive transformation initiatives. With a background in engineering, 20 years of technology experience and the ability to analyse and interpret complex data approaches, she is uniquely positioned to help clients fully grasp the transformative opportunities of integrating AI. In her role as…
Ted Wallace-Williams, Associate Creative Technology Director In the earliest days of commerce—when your butcher, baker, and candlestick maker were your neighbors—you enjoyed personal relationships with the people and brands in your life. Everyone knew each other’s names, preferences, and needs. It was a simple, community-oriented arrangement that built trust through real, human connection. Fast forward to the digital age, and while we attempted “personalisation” through segmented campaigns and first-name greetings in CRM emails, something critical was lost along the way: genuine personal touch. Today, thanks to breakthroughs in artificial intelligence (AI) and data management, we’re on the cusp of reclaiming…
At IPG Health’s annual Next: Innovation Week, our medical communications experts Ariel Buda-Levin, President, Medical Communications across ProHealth, AREA 23 on Hudson and Vio; Ammy Santiago, PhD, Director, Medical Strategy, Vio; Eoin Duffy, Associate Medical Director, CMC Connect; Ilana Scholl, Head of Digital Strategy, Caudex, explored how technology and emerging societal trends are changing how brand data is spread and how patients and HCPs engage with it. AI is filling the top of the funnel and fast It now takes an average of 10–15 years and billions of dollars to bring a drug to market, with a traditional success rate of just 10%. But AI is changing that.…
Singapore, July 2025 — Dentsu Singapore has maintained its Overall Agency of the Year title for the second consecutive year, taking home a record number of Gold wins – 11 Gold awards, 3 Silver awards, 4 Bronze awards at Marketing Interactive’s Agency of the Year (AOTY) Awards 2025. Prakash Kamdar, CEO, Clients & Solutions, Southeast Asia, and CEO of Singapore, dentsu said, “Being recognised as Agency of the Year as ONE dentsu Singapore for the second year isn’t just a milestone — it is proof that there is much strength in unity, and that bold thinking and consistent rigour wins. The…
Joshua Spanier, VP of Marketing, Google Media Lab The Media Lab team oversees media strategy, buying, and planning for Google Marketing. Led by Joshua Spanier, VP of marketing, these media, measurement, and brand safety experts help Google’s campaigns succeed. Here, Spanier shares his key takeaways from Cannes Lions 2025. For 15 years, I’ve been making the trip to Cannes Lions. The energy this year was unlike any other. Between discussions about what’s going to upend the marketing industry to which trend is here to stay, this festival serves as the largest and most vibrant B2B moment of the entire year.…
The Summer Reading Challenge has inspired children across the U.K. to embrace a love of reading for years now. But as technology evolves, so do the ways people engage with books, with audio playing a complementary role to sitting down with a good book. That’s why Spotify is thrilled to announce that we’re partnering with The Reading Agency to provide even more options for families and children to easily find and access books. Returning on July 5 with the theme “Story Garden,” the Summer Reading Challenge has been a cornerstone of literacy efforts since 1999, encouraging kids to visit their…
Geneva, Switzerland – Bangkok, Thailand, June 2025 — In its fifth edition, the Luum Awards, the international festival that awards purpose-driven creative communications, is launching an exciting campaign to present the members of its judges panel from a different perspective. Luum has invited its judges to share a photo of them in their most creative stage: childhood. This photo is accompanied by the slogan “As kids, we wanted to be superheroes… now as creatives, we can actually help save the world!” This initiative seeks to humanize the industry, and serves as a reminder that the desire to transform the world…