McCann Worldgroup today announced it has promoted Suzanne Powers to global president McCann Worldgroup & CSO. Bill Kolb, the incoming CEO of McCann Worldgroup, said, “As we work together to navigate the impact of transformation currently underway in the global marketplace, Suzanne’s rich enterprise knowledge and her ability to interpret and develop new models of innovation will be critical for Worldgroup and essential as we seek to accelerate our ability to create growth opportunities for our clients.” Suzanne´s background Suzanne was named “2019 Chief Strategy Office of the Year” by Advertising Age magazine. McCann Worldgroup was recognized by Adweek as the 2019…
Autor: Tomilli Team
Budapest, Hungary. Istvan Bracsok ( Chief Creative Officer and Founding Partner at White Rabbit), Levente Kovacs (Chief Creative Officer and Founding Partner) Tips for successful creative management: Istvan: You also need to have a very strong vision for our industry and for your own place in it. And you need to stick to this vision. Whatever it takes. It’s clearly a sacrifice. Of time, energy and money. You need to create a supportive environment. Your team members must have the same goals. Same standards. And you need to be very careful by choosing your team members. Being a hard worker…
59 countries were considered, 89 local, international and specialized festivals, and 1,190 agencies were studied, all of which had won at least one award in the time period under consideration: September 1st/2019 – November 15th/2020. Discover below, some of the most relevant conclusions: Rankings of the countries with the most awards received by independent agencies: RANK COUNTRY AWARDS 1 USA 665 2 Spain 294 3 Russia 285 4 Germany 263 5 Mexico 210 6 United Kingdom 206 7 Canada 202 8 Chile 180 9 Austria 118 10 Brazil 112 11 Colombia 95 12 Ukraine 90 13 Sweden 72 14 Netherlands…
Antwerp, Belgium. Odin Saillé, Founder & Creative Director of Mutant What is behind the name “Mutant”? I’m sure a lot of other founders will attest to this: finding a name for your own agency is an incredibly ungrateful briefing. My associate, Maarten De Cuyper, and I first had a different name in mind that we held onto for quite some time. But then some people whose opinion we take seriously, made us question it. And in hindsight I understand why. So I had to start looking for a new name. At the time I really liked names like ‘Hood by…
København, Denmark. Kristian Duvald Friis, Managing Director and Allan Aurelius, Creative Director of Shape A/S What was the case with which your agency obtained the most awards this year, and which made you the agency of the year according to the TopFICE global rankings? We’ve actually managed to win several awards in a broad range of categories and with very different cases over the year. That actually makes us the most proud, as this tells us that our digital mindset and culture can bring a lot of value to our clients. Our mindset is driven towards creating a consumerization of everything…
København, Denmark. Kristian Duvald Friis, Managing Director and Allan Aurelius, Creative Director of Shape A/S What was the case with which your agency obtained the most awards this year, and which made you the agency of the year according to the TopFICE global rankings? We’ve actually managed to win several awards in a broad range of categories and with very different cases over the year. That actually makes us the most proud, as this tells us that our digital mindset and culture can bring a lot of value to our clients. Our mindset is driven towards creating a consumerization of…
Once a small fishing village in the Arabian Gulf, Dubai is today one of the most cosmopolitan cities in the world. One of the seven emirates that make up the United Arab Emirates, Dubai is home to nearly 200 nationalities and offers a truly memorable experience to all visitors. Whether it is by the banks of the Creek, or at the top of the Burj Khalifa, the world’s tallest building, Dubai lives and breathes a sense of possibility and innovation. And with an unparalleled coastline, beautiful desert and magnificent cityscapes, memories are just waiting to be made here. Visitdubai.com
A land of myths and legends, unique folklore and culinary traditions. Visiting Chiloé (Chile) is like entering a magical world blessed in nature and culture. From the moment you first set foot on this extraordinary island, its singular identity will take you by surprise. Discover its quaint palafitos – colorful houses built on stilts above the water – and enjoy the wit and warmth of the Chilote people whose traditions give this unique archipelago its inimitable character. Explore this mythical island with its colorful wooden churches, 16 of which have been declared World Heritage Sites by UNESCO. Try the traditional…
WPP today announces the launch of VMLY&R COMMERCE, a new end-to-end “Creative Commerce Company” combining the talent and scale of two thriving global offerings. VMLY&R COMMERCE will operate as a distinct company within the VMLY&R global network. WPP agencies Geometry and VMLY&R will bring together their respective commerce capabilities to provide world-leading expertise and delivery for clients at a time of unprecedented global growth in e-commerce. VMLY&R COMMERCE will be led by Global Chief Executive Officer Beth Ann Kaminkow, currently Global CEO of Geometry. VMLY&R COMMERCE will be central to the VMLY&R network’s total brand and customer experience offering. It…
Madrid, Spain. Rafael Tamames (Founding Partner of Findasense) More than $153 billion move in and around Big Data each year. Why is this trend becoming more and more successful? That’s correct, and it is expected to generate some $260 billion by 2022. I don’t see it as a tendency, but rather as a reality, on the one hand, the success of the data lies in that through big data we can improve the entire value chain, including people’s experiences, if we use them effectively. On the other hand, because they become a commodity, a star product, necessary to access a much…