Melbourne, Australia. Simon Hakim (CEO at Hunter) “We help simplify, humanise & connect the next generation of consumer-facing brands for the modern world”. How can you simplify and connect without losing the essence of the message? In my opinion, most brand messaging is convoluted, generic and meaningless. Bigger brands are mostly guilty of this as they struggle to differentiate themselves in the modern world. To connect with your audience in an engaging and honest way… you need to speak with a genuinely human voice. Not a corporate, advertising or marketing tone. You also need to stand for something you absolutely believe…
Autor: Tomilli Team
28 creative directors from the independent agencies within the Constellation Global Network, met for 90 minutes to talk about three very important issues within the advertising industry: Retention of creative talent, some inspiration in times of crisis and creativity at a distance. During this online forum, various creative directors highlighted the fact that their agencies did not let creative talent go, but that they did have to reduce the salaries of the whole team to avoid personnel cuts. Other agencies did have to reduce their payrolls in order to face the decline in clientele. One positive from all this experience…
The end of the Grey era has arrived, now in a strategic move, in line with new trends, WPP merges Grey with Akqa to launch Akqa Group. Ajaz Ahmed, former AKQA CEO will be the CEO and Michael Houston will become president and COO, who was prior Grey CEO.
Ajaz Ahmed, former CEO of AKQA, now CEO of Akqa Group, the ideas and innovation company he founded aged 21. In addition to his CEO responsibilities at AKQA, Ajaz serves on the Executive Committee of WPP and the boards of: Elton John AIDS Foundation: fund frontline partners to prevent infections, fight stigma and provide treatment. Virgin Unite founded by Sir Richard Branson: unite people and entrepreneurial ideas to create opportunities for a better world. Lumos, founded by JK Rowling: promotes an end to the institutionalisation of children worldwide. Mental Health Innovations, established by The Royal Foundation: use technology to reach…
Houston, USA. Aldo Quevedo Principal (Creative Director at LERMA) Do you remember the big productions in Los Angeles, when the agency stayed at Shutters? Do you remember the big productions? Do you remember those three-hour flights each way, to attend a 90-minute new business meeting? Do you remember when you had to wear pants for a meeting with a CMO? I don’t. It’s been so long and so many things have happened since then, that it feels like those things happened ten years ago. But it’s only been five months, really. It feels like we’re living in dog years, you…
Queensland, Australia. Istvan Bracsok ( Chief Creative Officer and Founding Partner at White Rabbit) When can you say that an agency is top-notch? When it adapts quickly ( this is probably the most important ability nowadays). When it encourages change. When it values talent. When it measures success. When it has the right work culture. When it advertises itself successfully. And last, but by no means least, when it has the courage. Is the visibility of agencies at festivals relevant to advertisers? Yes, it is! But you might ask: why? First of all, we should clarify why festivals are important to…
Dallas, USA. Ivonne Kinser (Head of Digital Marketing & eCommerce Avocados From Mexico) Additionally to leading the digital marketing efforts for Avocados From Mexico since 2014 when she created the capabilities from the ground, Ivonne leads internally with the CEO, the company’s Innovative thinking agenda and innovation training for the organization. In 2018, she became one of the five women honored with the Changing the game Award Brainwave Category. An award given by the prestigious She Runs It organization, which recognizes women within the marketing industry who are true catalysts of innovation by fearlessly making bold moves and reinventing the rules of marketing to transform their…
Queensland, Australia. Istvan Bracsok ( Chief Creative Officer and Founding Partner at White Rabbit) When can you say that an agency is top-notch? When it adapts quickly ( this is probably the most important ability nowadays). When it encourages change. When it values talent. When it measures success. When it has the right work culture. When it advertises itself successfully. And last, but by no means least, when it has the courage. Is the visibility of agencies at festivals relevant to advertisers? Yes, it is! But you might ask: why? First of all, we should clarify why festivals are important…
After evaluating the results from the leading local, regional, specialized and global festivals, TOP FICE presents its shortlist of the nominees for Creative Agency of the Year in Europe and America. It is also worth noting that the final lists of the year’s most outstanding agencies by country, will be published on November 30th. Nominees / Europe / Creative Agency of the Year Category: SPAIN China El Ruso de Rocky Oriol Villar RKPeople Rosebud GERMANY Cheil Germany Grabarz & Partner Innocean Worldwide Germany Jung Von Matt Serviceplan Germany UNITED KINGDOM Elvis Engine Mother London Uncommon Creative Studio VCCP PORTUGAL Coming Soon…
Berlin, Germany. Luis Paulo Gatti (Sr.Creative at BBDO Berlin + Awards Coordinator & Instructor at Miami Ad School Brazil) Tomilli: What is your creative process like? In all his projects, I always think of people first and their lifestyle. As I work with many different brands, I know that I always need to study different things and behaviors. For me empathy is a the main key Word. I always try to be aware of trends, even though they are often not things that I naturally like. I believe that brands have a mission to help people and send positive messages…