Porto, Portugal. Tiago Barquinha (CEO and CCO at Mojobrands) What lessons has Tiago learned in 2020? This year was a year of great expectations although it started with a huge challenge. I was elected CEO of our new Iberian group and I was supposed to develop it with my partners. Unfortunately, we had to postpone these plans to adapt to a new reality. So, the first lesson is that, more than ever, we need to learn to be fast when adapting to new realities. The second lesson that I’ve learned is that you need to cope with your fears to…
Autor: Tomilli Team
Amazon.com, Inc has named Ukonwa Ojo as the chief marketing officer for Prime Video and Amazon Studios. Previously the CMO of M∙A∙C Cosmetics and Coty. Ojo will be overseeing global brand and originals marketing.
ADA, MICH., USA – Amway today announced Giusy Buonfantino as its new chief digital and marketing officer (CDMO), reporting to Chief Executive Officer Milind Pant. Buonfantino joins Amway from Kimberly-Clark where she most recently served as global chief marketing officer (CMO).
Allyson Witherspoon has been named vice president and U.S. Chief Marketing Officer (CMO).
This Colombian River that is also called the river of seven colours is probably one of the most beautiful rivers on the planet. The different colours that make it so unique arise from freshwater algae in the river bed. One thing up front this place is incredibly stunning. But not only the river itself but the nature that surrounds is as well. It is definitely a very special experience to visit this place and more an off the beaten path experience. Only a few years ago the Meta area surrounding Cano cristales had to be secured by the military. Having…
Havas Milan, led by CEO Manfredi Calabrò, has appointed Luissandro Del Gobbo as its Chief Creative Officer. He will be in charge of managing the creative department, which comprises over 80 talents based in the two head offices in Milan and Rome. During his 20 year career, Del Gobbo has worked in 4 countries in Europe and America for some of the most renowned and iconic global brands. Previously he was Partner Group Creative Director at Ogilvy Chicago, with clients from the Unilever and SC Johnson portfolios, and most recently Global Executive Creative Director for Heineken at Publicis. He has…
Innovation plays a big role, but it must address real problems or needs.
Visual for Breast Cancer Awareness Month Agency: Ogilvy Country: Greece Category: Health Published: October 2020
Cape Town, South Africa. Danny de Nobrega (Co-founder Kilmer & Cruise Advertising) Are there still stereotypes that need to be overcome in advertising? From a business perspective, there is still much of a legacy approach to “creatives” and “suits” where creativity is seen as the sole domain of the former. Everyone is creative and unlocking this creativity in terms of problem-solving, innovating and being more understanding is essential in the complex world we find ourselves in today, and that of tomorrow. As Alvin Toffler said, we need to be able to “learn, unlearn and relearn”. As for our work output: we…
“If you repeat a lie often enough, it becomes accepted as truth.” This is the premise of “fake news.” It is so effective that it has become a powerful weapon for discrediting people, institutions, and planting ideals that would otherwise not bear fruit. It is characterized by presenting striking images, eye-catching headlines and brief texts, managing to communicate their idea almost instantly, without requiring in-depth analysis or any greater effort on the part of the reader. Our society is experiencing easy access to information but it is this facility that brings us to search for and share unofficial news, exclusives…