On November 30, TOP FICE will present its second annual list of the year’s most outstanding advertising and communication agencies, based on figures obtained at more than 60 major local, regional and global festivals, such as LIA, Effie, Epica, Andy Awards, D&AD, New York Festivals, and Clio, among others. One of the most important developments related to this present edition, is the launch of TOP FICE Europe, which will publish a list of the leading agencies across 21 European countries. New festivals were selected to be included in this new ranking system. Spain and Portugal were not included in the…
Autor: Tomilli Team
Madrid, Spain. Rafael Tamames (Founding Partner of Findasense) More than $153 billion move in and around Big Data each year. Why is this trend becoming more and more successful? That’s correct, and it is expected to generate some $260 billion by 2022. I don’t see it as a tendency, but rather as a reality, on the one hand, the success of the data lies in that through big data we can improve the entire value chain, including people’s experiences, if we use them effectively. On the other hand, because they become a commodity, a star product, necessary to access a…
There is a war under the ocean. Our natural paradises are in danger because of our plastic usage. Plastic that ends up in the sea and becomes a lethal weapon that harms millions of marine animals every year. In order to make tourists more conscious when visiting these paradises, we are showing them this problem by turning waste into bullets, and inviting them to make peace with the ecosystem by joining Corona’s beach clean ups. Advertising Agency: DraftLine Colombia Consumer Connections & DraftLine- Marketing Director: Angélica Alvarado Creative Director: Jose Luis Rueda Copywriters: Carlos Lezama, Jose Luis Rueda, Daniel Rincón Art Director: Daniel Jaramillo Creative Team: Julian Torres…
Giraffe Manor is an exclusive boutique hotel, owned by The Safari Collection. Often referred to as one of the most instagrammed properties in the world, Giraffe Manor is set in 12 acres of private land within 140 acres of indigenous forest in the Langata suburb of Nairobi. Giraffe Manor is one of Nairobi’s most iconic buildings. The historic manor house has extraordinary appeal, that harks back to the 1930s when visitors first flocked to East Africa to enjoy safaris. With its stately façade, elegant interior, verdant green gardens, sunny terraces and delightful courtyards, guests often remark that it’s like walking…
Houston, USA. Aldo Quevedo Principal (Creative Director at LERMA) Do you remember the big productions in Los Angeles, when the agency stayed at Shutters? Do you remember the big productions? Do you remember those three-hour flights each way, to attend a 90-minute new business meeting? Do you remember when you had to wear pants for a meeting with a CMO? I don’t. It’s been so long and so many things have happened since then, that it feels like those things happened ten years ago. But it’s only been five months, really. It feels like we’re living in dog years, you…
Meersburg, Germany. Michael Meier (Managing Director and Owner, Schindler Parent GmbH, Germany) What is the recipe to success that sets Schindler apart? We reinvent ourselves every 3-4 years, we have been doing that for more than 40 years… At the same time, we try to be at the edge of technology, creativity and being cosmopolitan. Can any brand, from any category, be inspirational? Certainly! We do a lot of B2B and have an incredible range of brands and products we work for. Each market segment is different and the thrill to actually see our work having an influence on buyers’…
Lake McDonald is the largest lake in Glacier National Park. It is located at 48°35′N 113°55′W in Flathead County in the U.S. state of Montana. Lake McDonald is approximately 10 miles (16 km) long, and over a mile (1.6 km) wide and 472 feet (130 m) deep, filling a valley formed by a combination of erosion and glacial activity. The lake is home to numerous native species of trout, and other game fish. Catchable species include, but are not limited to – westslope cutthroat trout, rainbow trout, bull trout (char), lake trout (char), Lake Superior whitefish, mountain whitefish, kokanee salmon (landlocked sockeye), and suckers. However, the lake is nutrient-poor and is not considered a prime fishing destination. Grizzly bears, black bear, moose, and mule deer are found in many places near the…
4 Burning man art installations Burning Man is a festival that happens every year at Black Rock Desert in northern Nevada, in the United States. It lasts a week, and it starts on the last Monday in August, and ends on the first Monday in September (which is also Labor Day in the U.S.). The festival is called Burning Man because a large wood sculpture of a man is set on fire on Saturday. The festival has been happening every year since 1990. Embrace Embrace is a Kickstarter co-funded project showcased during the Burning Man 2014 Honorarium Installations Project. Vying for the official Temple at Burning Man and created by The Pier Group…
Milan, Italia. Mario Anchorena ( Creative Supervisor at Publicis Milan) Few dreamed of being advertisers since they were children. In your case, when and how did you discover that you wanted to work in advertising? For me it happened at Uni. I was studying Law and I would usually carpool with a friend who was in Communications / Advertising. We would talk about stuff we learnt and his were always far more interesting. Coca-Cola stories, Nike campaigns. And I was still frustrated from not having a good film school to go to back in Perú so there was always that…
Barcelona, Spain. Olivia Walsh (Chief Creative Officer at Apple Tree Communications) Is diversity a source of inspiration for creative management? Of course! Diversity is key in everything we do in APPLE TREE. It makes for a better team, stronger proposals and a creative offering that is much more rich, much more powerful than if we were to have a homogeneous team. Does your agency consider itself to be diverse? Extremely. APPLE TREE was founded by three women from very different backgrounds, I’m from San Francisco, Kirsty is from England and Carme is Catalan, and our professional backgrounds and ages are…