It would have been difficult to produce the “First Boda” campaign in many countries. How did you make the campaign a reality? Making ‘First Boda’ a reality was incredibly challenging, and its success is a testament to deep strategic thinking and community engagement. It wasn’t just about a good idea; it was about overcoming significant hurdles. The Boda Boda industry for instance, while vital, has often grappled with a challenging public perception, due to occasional reckless driving, safety concerns, and unfortunately, even crime. The broader challenge (and opportunity!) was articulated by the Red Cross who had previously struggled to engage…
Autor: Tomilli Team
As part of the launch of the Wakii initiative, the winners of the Luum Awards had the opportunity to feed, bathe and hear the stories of elephants rescued by the Elephants World Sanctuary in Thailand. On October 29, Wakii participated in a transformative experience that reminded participants of the value of empathy and respect for all forms of life. The elephants at the sanctuary have been rescued from the logging industry and trekking camps, where they were exploited for years. Now, they enjoy a safe space where they can heal, rest, and live peacefully. The sanctuary works day by day…
On October 25, Wakii volunteered with Paper Ranger, a Bangkok-based NGO that created notebooks out of recycled paper that are then donated to boys and girls from low-income area, often provinces that have been affected by natural disasters. This inspiring project supports education while taking care of the environment. During our volunteer experience, we helped make the notebooks. Paper Ranger uses sheets of paper donated by offices, which still have a blank side. The paper is folded and sewn manually into notebooks. With this process, each sheet of paper has a new opportunity to be useful. With creativity and enthusiasm,…
On October 30, Mauricio Rodríguez Vargas launched the Wakii initiative in Bangkok, Thailand, in conjunction with the annual Luum Awards celebration. Attendees included creatives, agencies and international organizations that promote social and environmental causes with global impact. It should be noted that Wakii.org is an international initiative that seeks to connect NGOs with creativity and marketing agencies and professionals, to strengthen their communication strategies, provide visibility for their work, and amplify the power of purpose-driven work. Various organizations and companies interested in joining the collaboration network join for this gathering, including: Indosat Ooredoo Hutchison, RGE, Design Bridge and Partners, Shoryuken…
The 2025 edition of the Luum Awards: the international festival that celebrates the best of purpose-driven communications, is wrapping up with an announcement of the year’s most outstanding winners and an inspirational event in Thailand, where festival winners and brand representatives will be joining us to receive their trophies and to participate in an act of solidarity with foundations like Elephant World, Paper Ranger, and the Restaurant Cabbage and Condoms in the city of Bangkok. On October 16, a group of important leaders from Japan, Germany, Switzerland, Turkey, Holland and Morocco gathered at the Hilton Convention Centre de Geneva, Switzerland,…
The 10th edition of Booking.com’s Travel Predictions reveals that travelers in 2026 are embracing ultra-personalized journeys that reflect their quirks, goals, and passions Travel has always been personal, but in 2026 it will move far beyond one-size-fits-all itineraries. In 2026, travelers will reject conventions and lean into passions that feel distinctive and truly their own. From adrenaline-fueled compatibility tests to mystical detours and stays in futuristic homes, every trip becomes a bold expression of individuality and identity: this is who I am, this is what I want, and this is what I love. Now in its tenth year, Booking.com’s Travel Predictions…
We’re thrilled to share that Porsche has joined the adam&eveDDB family. There are few automotive marques that embody such passion, precision, and pride. As Porsche’s new U.S. Agency of Record, we’re honored to help shape the next chapter of one of the world’s most iconic brands across two key areas: national brand support and local dealer retail activation, giving us the opportunity to connect feeling and performance at every level of the brand experience. Ayesha Coker, Vice-President, Marketing, Porsche Cars North America, said: “As we begin to write our next chapter, we sought a creative agency that can best capture…
From reintroducing rhinos in India to supporting community energy needs in Madagascar – there’s lots of good news to share about WWF’s efforts, alongside partners and supporters, to tackle the climate and nature loss crises. Crucial global breakthrough for ocean conservation After nearly two decades of urging by WWF and others, a groundbreaking UN treaty was agreed back in 2023 to conserve marine life and create a framework for enhanced cooperation on the high seas – the vast areas of ocean, 99% of which are unprotected, that lie outside the control of any country and are being hit hard by unsustainable…
As the film began, a quiet gasp of awe rippled through the audience. When the screen illuminated the dark theater, every frame came to life with an unprecedented level of clarity. The characters’ subtle expressions were vividly defined, while even the dimmest scenes unveiled striking contrasts and layers of intricate details. Samsung Onyx is the world’s first cinema LED display, introduced by Samsung Electronics in 2017. The first theater equipped with Samsung Onyx opened that same year at Lotte Cinema World Tower in Seoul, Korea, followed by five additional Lotte Cinema locations1 around the country. Now, in October 2025, the latest evolution of Samsung Onyx —…
The Digital Leadership Excellence Programme (DLE) is an innovative collaboration developed by the Malaysian Communications and Multimedia Commission (MCMC) and Huawei Malaysia that emphasizes leadership, innovation, and sustainable growth in the digital era. Designed to serve as a springboard for Malaysia’s digital advancement, programme participants derive from the key sectors that drive national digital transformation forward: the government, academia, and industry. As was the case with the 2024 programme, 2025 saw DLE participants visit Huawei’s HQ in China’s Shenzhen, giving Huawei Blog the chance to interview some of Malaysia’s leading industry experts, government delegates, and academics. In part 5 and the final…