Agentic AI is everywhere. From product demos to investor decks, companies are racing to deploy thousands of AI agents, each performing a narrow task in isolation. But in the rush to scale, many are missing the point: more agents doesn’t mean more intelligence. For marketing leaders, the real challenge isn’t how many agents you can spin up—it’s how well they work together to solve real business problems. Agent inflation is quickly becoming the new technical debt: bloated, brittle, and hard to govern. What we need instead are modular, context-aware, business-aligned systems that can evolve with the pace of strategy. This guide outlines five…
Autor: Tomilli Team
Plus, smarter search, more flexible payment options, and expanded AI-powered customer support Travel isn’t just about where you go—it’s about who you meet. But those connections often fade once the trip ends. That’s why we’re introducing new social features for Airbnb Experiences, to help you connect with other guests before, during and after your experience. With searches for winter travel on the rise1, we’re also announcing new updates for guests and hosts in time for a busy holiday season, including: Smarter search and improved maps, to help you discover hidden gems A new way to pay with Reserve Now, Pay…
Twenty-five years ago, marketing was on the cusp of a seismic shift, sparked by a new advertising product. From the early days of Google Ads, few could have predicted the fundamental change it would ignite in how people consume information and how businesses reach them. People come to Google and YouTube to get answers to their questions, discover new things, and find inspiration. Ads help connect people to businesses of all sizes along these journeys, and enable publishers and creators to offer content for free. And now, AI is transforming how people interact with the world around them and reshaping…
There’s no getting around it: Bangkok is intense. Temples swarm with crowds. Street food sizzles into the early hours. The heat doesn’t quit. And the nightlife—from the Patpong entertainment district to ritzy rooftop bars—is nonstop. For travelers craving local secrets and 24/7 energy, there’s nowhere like it. Marvel at Wat Pho’s enormous gold Buddha and Wat Arun’s epic view, or spend a Saturday souvenir-hunting at Chatuchak Weekend Market. Come evening, hit Chinatown’s food stalls for khao geng or kuay jab, then bar-crawl your way through hipstery Soi Nana. It can be a lot, so if you need to recharge, book…
Publicis Groupe announces the appointment of Deepti Velury as CEO of Global Production. In this newly created role, Velury will oversee all of the Groupe’s production capabilities, spanning global content studios, proprietary AI technology platforms, including GenAI partnerships and global production hubs. At a time when it’s never been cheaper or easier to produce content en masse, brands are finding themselves submerged in creative assets without knowing what performs with audiences or drives real business outcomes. Thanks to the Groupe’s advanced content capabilities and Connected Identity data, Deepti will work to provide clients with personalised, scalable content across multiple audiences and channels, that perfoms predictively and is truly…
Five-year partnership expansion will empower brands to create hyper-relevant campaigns in days, not months, magnifying proven results across the integrated marketing and commerce journey WPP and Google today announced a five-year expansion of their partnership, dedicated to advancing cloud and AI technology and cultivating the essential skills to transform marketing as we know it. The collaboration aims to revolutionise how brands approach integrated creative, production, media, experience and commerce, enabling real-time personalisation for millions of customers simultaneously, and moving beyond traditional efficiency initiatives to unlock growth. The expanded partnership includes a $400 million spending commitment from WPP for Google technologies,…
Ogilvy today announces the appointment of Kirsty Muddle as its new CEO of Ogilvy Network ANZ. A highly respected creative industry leader, Muddle will lead Ogilvy’s operations in Australia and New Zealand overseeing all capabilities spanning advertising, PR, social and influencer, customer engagement, consulting, and health. She brings a robust understanding of media, deep expertise in data and tech, and a passion for creativity that will further accelerate the agency’s momentum working at the intersection of its world-class talent and modern capabilities. Muddle joins Ogilvy from Dentsu, where she currently holds the role of CEO of Practices & Products for Australia and…
Real stories from FCBers who are leveraging AI to supercharge ideas, drive efficiency, and push creative boundaries. The rapid rise of AI has sparked widespread conversation about its impact on culture, creativity, and the way we work. At FCB, innovation has always been a part of who we are, and our perspective on AI is no different. AI is a powerful creative partner, one that doesn’t replace human creativity, but enables it. A true collaborator that helps amplify bold ideas, accelerate execution, and unlock new possibilities. And it all starts with curious minds who experiment, explore, and empower themselves with…
Ogilvy today announced the appointment of Guillermo Vega as Chief Creative Officer for North America. A globally recognized creative powerhouse and proven agency builder, Vega will now lead the creative vision and output across all of Ogilvy’s capabilities and clients in its largest region, serving a roster of iconic brands including The Coca-Cola Company, Unilever, Verizon, IBM, SC Johnson, Workday, and Mastercard. He will continue to serve as The Ogilvy Group’s Global Creative Network Lead for WPP Open X, WPP’s bespoke agency team dedicated to The Coca-Cola Company. Vega will also lead a cutting-edge creative studio, designed to further propel the agency’s world-class value-driving creativity and accelerate the integration of our industry-leading agentic…
SMG Studio, a dentsu company, the LEGO Group and Fictions, is proud to announce the release of LEGO® Party!, a vibrant multiplayer party game designed to bring friends and families together for fast-paced fun, either in couch co-op mode or online. Launched on September 30, the game is set across four Challenge Zones themed to fan favourites and classic LEGO themes including LEGO Pirates, LEGO Space, LEGO NINJAGO® and more, transforming classic party game play into a dynamic, inclusive experience that celebrates creativity and connection. SMG Studio is dentsu’s Australia-based gaming business and has been creating games with global brands…