The world’s biggest brands are using AI to transform every stage of the customer journey, from content creation to measurement. Torrence Boone, VP of global client and agency solutions at Google, has a front-row seat to this revolution, working directly with the C-suites of the world’s largest brands and agencies. Based on proprietary research and his work with customers, Boone shares key takeaways as a playbook for chief marketing officers looking to lead the charge on AI transformation. The message is clear: The most effective leaders are moving past the “why” and focusing on the “how,” and they’re doing it…
Autor: Tomilli Team
AI is everywhere. The latest McKinsey survey on the state of AI found that 78% of organizations were using AI in at least one business function, up from 72% in 2024 and 55% a year earlier. And the numbers continue to climb. But not all of it is necessary in the way we may think. And not all of it works as expected. We live in a moment where generative AI steals the spotlight. Its ability to create at speed is compelling. But speed is not the only metric that matters. What matters is relevance. What matters is fit. What…
Fine Dining – World When you’re looking for the crème-de-la-crème, these are the places worth getting on the waitlist for. Think: white tablecloths, best-in-class chefs, and unforgettable bites. The Travelers’ Choice Awards Best of the Best title celebrates the highest level of excellence in travel. It’s awarded to those who receive a high volume of above-and-beyond reviews and opinions from the Tripadvisor community over a 12-month period. Out of our 8 million listings, fewer than 1% achieve this milestone. 1-Fogón Asado Buenos Aires, Argentina Fogon Asado explores the rich tradition of asado steak with a twist. From provoleta to ribeye…
Omnicom Group Inc. (“Omnicom”) (NYSE: OMC) and The Interpublic Group of Companies, Inc. (“IPG”) (NYSE: IPG) today announced that the regulatory approval process for Omnicom’s pending acquisition of IPG continues and has been completed in all required jurisdictions other than Mexico and the European Union. Omnicom and IPG continue to expect that the acquisition will close by December 31, 2025. Additionally, Omnicom hereby extends the expiration date of its previously announced exchange offers and consent solicitations for IPG’s outstanding notes (as set forth in Appendix A to this press release) from 5:00 p.m., New York City time, on September 30, 2025, to…
Horizon Media Holdings and Havas today announced the formation of Horizon Global, a new joint venture that brings together two of the industry’s most respected media leaders to meet the growing demands of global marketers. With a combined $20 billion in global billings, Horizon Global immediately ranks among the world’s top media investors. Headquartered in New York and spanning over 100 countries, Horizon Global harnesses Horizon Media and Havas Media Network’s combined strengths to deliver a bold breakthrough agency network alternative at a time when clients face fewer, more constrained options. Horizon Global will focus on US-centric global client opportunities. Outside of…
This week we have introduced a wave of purpose-built datacenters and infrastructure investments we are making around the world to support the global adoption of cutting-edge AI workloads and cloud services. Today in Wisconsin we introduced Fairwater, our newest US AI datacenter, the largest and most sophisticated AI factory we’ve built yet. In addition to our Fairwater datacenter in Wisconsin, we also have multiple identical Fairwater datacenters under construction in other locations across the US. In Narvik, Norway, Microsoft announced plans with nScale and Aker JV to develop a new hyperscale AI datacenter. In Loughton, UK, we announced a partnership with nScale to build…
Following the recent launch of the Apple Arcade exclusive NFL Retro Bowl ’26, the service adds another highly anticipated game for sports fans to enjoy this October: NBA 2K26 Arcade Edition. Packed with fun new features and in-game graphics that look phenomenal across all Apple devices, this special edition of the fan-favorite series brings Arcade players right into the middle of the NBA action to build a championship team or compete in online games with their friends and family. “Working on NBA 2K26 Arcade Edition has been an absolute blast, and we’re thrilled to unveil our latest feature, NBA Eras,” said Rebecca…
McDonald’s France, partner of Ligue 1 and a brand deeply rooted in French popular culture, and Kappa, a key reference in streetwear and sports lifestyle, has unveiled a bold capsule collaboration celebrating the connection between field, style, and collective identity: the FC McDonald’s line. More than just a nod to the world of sport, it embodies a shared vision: that of two brands shaping habits, breaking codes, and inspiring a new way of consuming: fashion, food, and collective culture. This FC McDonald’s capsule pays tribute to the spirit of football in all its vibrancy: the love of the jersey and…
Key Takeaways Airbnb launches two exclusive SEVENTEEN-themed Airbnb Experiences, slated to take place during the group’s upcoming tour across Asia and the US Take to the floor with SEVENTEEN’s long-time dance choreographer, and train with the vocal coach behind some of K-pop’s favorite voices Airbnb is teaming up with global K-pop sensation SEVENTEEN to offer guests around the world immersive and unforgettable new ways to experience their next gig-trip. Expanding on the success of SEVENTEEN’s 10th Anniversary Airbnb Experience launched in Seoul earlier this year, we’ve partnered with HYBE and PLEDIS Entertainment to announce an exclusive series of SEVENTEEN-themed Airbnb Experiences. The…
From safeguarding whales in Chile to tackling illegal fishing in Tanzania – there’s lots of good news to share about our efforts, alongside partners and supporters, to tackle the climate and nature loss crises. Let’s start with a welcome update about forests − so vital for the future of people, nature and climate. To date, WWF’s Forests Forward programme has helped inspire 26 leading companies and organizations to take action for a sustainable future for forests. This has led to conservation projects supporting 1.3 million hectares of the world’s most vital and vulnerable landscapes. An additional 2.7 million hectares of tropical forest…